Great Ideas In Marketing Your Dental Services

For a dentist, simply being good at what you practice is not enough

. Making and preserving patients takes more than simply check-ups and follow-ups. A marketing campaign can bring in new patients and maintain your relationship with them. It is not hard to build and retain a booming dental business.

Having your own website can be a simple and cost-effective way, to have patients find you over competitors. A website should have sufficient information a prospective patient would want to have, such as location, hours of visit, specialties offered, and credentials. You also have to make sure that the phone number is prominent and a map to your office is readily available.

A more complex website could offer an electronic magazine or newspaper discussing issues about dental health, products and other specialized topics related to dentistry. These marketing tools allow you to save money on regular mail, and your patients can forward it to someone who is searching for a dentist by Web technologies.

A good referral remains the strongest prospect for any business, especially in dentistry like cosmetic dental marketing. If you are a good dentist, referrals can happen, but a small promotional tool is to offer discounts on a patients next visit if he brings in friends. Just be sure to send your patients a thank-you letter for referring you and remind them about discounts.

Reminding patients for upcoming checkups and appointments is a vital expense in marketing for dentists. Send reminder cards, or emails as alternative, and make phone calls several days before the appointment. Just as the dentists tell their patients not to neglect, dentists need to not neglect their patients as well.

Also a good strategy in marketing for dentists, do not forget newspaper advertisements, brochures, mass mailings and a listing in phone directories. Consider sponsoring local events and being involved with charity groups to ensure that your marketing remains consistent. It takes time to build an identity. But as a dentist, your name is your identity. The more your community knows about you and your profession, the more people will trust you and your services.

by: Jennifer Stinson

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