Great Ways To Get Customers Into Your Doors And Ready To Spend

Every business wants to make the most of every customer who walks through the door and

, while many companies try to make their employees cross-sell additional products and services to customers, many of these customers will not fall for this overused technique of gaining extra money. Since customers are looking for things that benefit them, sometimes it's a lot easier to offer customers a product they really want as an incentive to make to purchase more.

This is a technique that is commonly used by charities and organizations who are trying to get donations. Many times they offer consumers a certain item or items if they donate over a certain amount with better and better gifts for each level of donation. This encourages people to donate more without having to ask them to. It is coercion that is motivated solely by that person's desire for the donation gift at a specific level and therefore they push themselves to donate more.

Using this same technique as it applies to sales within your business can help to encourage customers to spend more money and getting them to spend more will help you increase the amount of money you make per customer and will help customers to spend more without feeling like they are being pushed into it. When they see that tee shirt with the cute saying on it or that overnight bag with your logo imprinted on it, they will decide they really want to spend enough to get that item for free. The items itself will provide the motivation to spend.

This will motivate them to buy an extra top or get a pair of socks to help the reach he specified amount needed. The sales staff will not mind encouraging customers to spend a little more to get this free gift and many even buy something they do not even want or need just to reach this goal.

Ironically offering customers sales incentives is a great way to get your business message out as well, as every item that you have your name and logo imprinted on will help to increase exposure of your business. Making customers think that spending more was their idea is what works best about promotional incentives. They are not pushed on the customer, just suggested to them, which makes them feel much more comfortable with making that extra purchase.

by: Richard A Joseph

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