Great Winning Ways Of Improving Customer Relationship

There is no one-size-fits-all while you go about improving customer relationship

. It is a regular and continuous process that you need to keep tab on for the survival of your business. There have been many instances where businesses with great products and services had to foreclose early on as their customer service and relationship faltered.

Business owners thought that their job ended with marketing and once the money was in the kitty, the next task was looking for another customer. But what happened to the one that had bought the goods after you went on a marketing overdrive?

Following up with a customer is something that many businesses ignore and pay dearly later on. With competition very high in all sectors, a little slip at your end could be cashed in by your competitors. If you fail to provide adequate customer service at the right time, they would try to offer better quality service to take away your customer. Mostly business owners feel that if a customer remains quiet after a purchase, then there cannot be any issues about their products.

But they fail to understand that phone calls and mails can do a lot to instill more confidence in the supplier of products or services. Silence could also mean the customer is the non-complaining type who can secretly opt for another store or business to do a repeat purchase.

If you are bent on improving customer relationship you should always be honest with your customer. Honesty pays in business and unfortunately few realize the importance before they get busted as fresh orders dry up. You should never promise the customer something that you can't deliver. If you have some problems, don't feel inhibited about sharing it with your customers as they can get some assurance in the event of your promises not being kept.

They love surprises and the best way for improving customer relationship is to scale down your stories and leave enough room for surprises. If you promise less and then pile up with some discount and offers, they would love to buy from you again.

To understand you customer better you should develop a relationship right away with the first purchase. Knowing more about them, their hobbies, occupation and special occasion timings would leave you with enough room to further the relationship that has begun with the first buy. Simple compliments, greeting cards, phone calls, emails and newsletters and catalogues can enhance the level of relationship that has already been created.

Your customer should feel that you are being special with him or her. You can easily turn a first time customer into a lifer if you offer hands-on service and take the relationship up-close. You know more about their preferences and tastes that you can use to tailor your products and services in the future for further improving customer relationship.

by: Jeff D McQueen

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