While the manufactured housing industry has not been immune to the slowdown in new
home construction in recent years, the industry has begun to increase its market share. An industry group noted, in the Greenwood SC Index-Journal, that manufactured homes made up close to a quarter of new homes sold in 2009 under $200,000 with the Southeastern United State having the highest percentage of these sales. Due to better building standards and the growing demands of savvy home buyers, it appears that modular homes and mobile homes are no longer being viewed by the masses as a "low-end" housing alternative. Financing options for mobile homes still remain more limited than with traditional conforming loan products but as industry building standards continue to improve, it would not be surprising to see many of the large national lending institutions re-enter this growing market.