Green Consumers in Spain - Market Research Reports On Aarkstore Enterprise

Introduction

Introduction

Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.

Scope

*An examination of how environmentally conscious Spanish consumers are, and how this translates into green behaviours.

*An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products.

*A snapshot of Spain's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets.

*Insight into which demographic groups are most responsive to environmental concerns in each sector.

Highlights

Spanish consumers are aware of the threat posed by environmental damage and the need for alternatives to fossil fuels. However, there is limited consumer understanding on the need for green choices and how their activities' contribution to climate change.

The vast majority of Spanish consumers undertaking green behaviors are doing so primarily in order to benefit the environment, although a significant number do so out of habit as well as for monetary benefits.

For the most part, urban consumers and women display higher levels of green behavior, but levels of adoption of green behavior is expected to increase across the board over the next 3 years.

Reasons to Purchase

*Understand the factors that are driving the growth of green consumerism in Spain.

*Project which sectors present the best opportunities for green products and services.

*Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns.

Table of Contents :

OVERVIEW 1

Catalyst 1

Key findings 1

ANALYSIS 4

Attitudes and beliefs 4

Motivations and priorities 7

Comparative industry responsibility 9

Analysis of behaviors related to particular industries 10

Domestic energy 10

Lifestyle and shopping 16

Travel and transport 20

Scores benchmarking 25

Green behavioral trends 28

Domestic energy 28

Lifestyle and shopping 31

Travel and transport 33

APPENDIX 35

Methodology 35

Ask the analyst 36

consulting 36

Disclaimer 36

List of Tables

Figure 1: Introduction 4

Figure 2: Attitudes and beliefs 5

Figure 3: Key environmental issues 6

Figure 4: Reasons for making green choices 7

Figure 5: Drivers of green adoption 8

Figure 6: Sector-based ranking: potential to impact the environment 9

Figure 7: Adoption of green practices: energy 12

Figure 8: Adoption of green energy tariff 13

Figure 9: Overall distribution of consumers by green score: energy 14

Figure 10: Green behavior by consumer segment: energy 15

Figure 11: Adoption of green practices: lifestyle and shopping 17

Figure 12: Overall distribution of consumers by green score: lifestyle and shopping 18

Figure 13: Green behavior by consumer segment: lifestyle and shopping 19

Figure 14: Adoption of green practices: travel and transport 21

Figure 15: Influence of environmental friendliness and carbon footprint when buying a new car 22

Figure 16: Overall distribution of consumers by green score: travel and transport 23

Figure 17: Green behavior by consumer segment: travel and transport 24

Figure 24: Consumers' behavioral trends compared to 2010: lifestyle and shopping 31

Figure 26: Consumers' behavioral trends compared to 2010: travel and transport 33

List of Figures

Figure 18: Country benchmarking: energy 25

Figure 19: Country benchmarking: lifestyle and shopping 26

Figure 20: Country benchmarking: travel and transport 27

Figure 21: Consumers' behavioral trends compared to 2010: energy 28

Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way 29

Figure 23: Behavioral trends by consumer segment: energy 30

Figure 25: Behavioral trends by consumer segment: lifestyle and shopping 32

Figure 27: Behavioral trends by consumer segment: travel and transport 34

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http://www.aarkstore.com/reports/Green-Consumers-in-Spain-14308.html

Green Consumers in Spain - Market Research Reports On Aarkstore Enterprise

By: Aarkstore Enterprise

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