Green consumers offer lucrative opportunities to well targeted marketing campaigns

Eco-conscious consumers are a growing and diverse segment of the U.S

. population and represent a lucrative opportunity for companies that are willing to adopt green friendly products into their marketing and advertising campaigns. Thanks in part to high profile celebrities such as Al Gore and his push to raise the awareness of current and future ecological problems, consumers are, now more than ever, actively aware and engaged in integrating a green philosophy into their purchasing habits.

A recent marketing report by the consulting firm TGI showcased the broad spectrum of environmentally aware consumers who total approximately 16% of the U.S. population and account for green related sales that reach $229.5 billion annually. The TGI report highlighted green consumers as willing to pay premium prices for green and organic products and broke the group down into three separate categories indicating their level of involvement in environmental commitment: Engaged greens, green supporters and neutral greens.

Reaching each of these categories with your company's marketing message can pose its own set of obstacles and potential pitfalls but choosing to partner with an established green promotional products company can go a long way to helping you overcome these problems.

Ecozuri, a California based company that manufactures a wide range of stylish eco-friendly bags, offers a product that has the unique capability of appealing to the entire spectrum of environmentally aware consumers identified in the TGI report. Thanks in part to this young company' approach to the manufacturing process of their products and their range of ecologically safe materials, Ecozuri's high quality reusable bags can be an effective tool for marketing departments that wish to target green consumers.

Ecozuri's flagship product is a reusable shopping bag manufactured from a material created entirely with recycled plastic collected and processed within the U.S. This product appeals to the highly engaged green consumer thanks to its 100% certified recycled material. Each bag is chic, colorful and eye-catching, and will also attract consumers who fall into the supporter and neutral categories. To help draw consumers who may not be fully committed to a green lifestyle or who believe it will be difficult to remember to use their green products, Ecozuri has developed a set of stylish and convenient Forget-Me-Not reminder kits to help jog consumers memory.

These reminder kits have been specifically designed to ease the adoption of green bags into consumers shopping habits and are a great mental incentive to those consumers who might otherwise pass on making a purchase. Each kit contains either a door hanger that doubles as a plastic bag recycler to store any stray bags for recycling, an earth tone steering wheel wrap consumers can slip on to their vehicle's steering wheel or a flexible engraved buckle that can be used to attach their Ecozuri bag to your key chain.

Ecozuri offers a unique and refreshing approach to the purchasing, manufacturing and distribution process for all their products. Unlike the traditional process which can involve a complicated procession of distributers, importers, suppliers and middlemen that inevitably leads to high transaction costs, slow and inaccurate information flows and low flexibility for the client. Ecozuri's factory direct approach breaks through all of this unnecessary clutter and the associated headaches, to bring our customers the freedom to interact directly with our strategic partner and their global manufacturing facilities and import operations.

For more information on our products or if you have further questions visit our website at www.EcoZuri.com or call us toll-free at 1-877-326-9874 or email us at wholesale@ecozuri.com

Green consumers offer lucrative opportunities to well targeted marketing campaigns

By: Vikram Kumar

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