Grey Hat Seo Methods In Florida

One of the more popular internet marketing strategies is search engine optimization (SEO)

. With the help of a competent SEO provider, you can dramatically increase the amount of customer traffic that visits your site each day. This higher volume of potential customers has been shown to directly translate into significant sale and revenue improvements.

In the battle for search results rankings, two warring ideologies have taken shape. White hat techniques only utilize well-accepted strategies that adhere closely to codes of internet marketing ethics. Black hats, on the other hand, have no regard for the legality or morality of their actions. Their sole purpose is to garner as many hits as possible in the shortest amount of time. They often resort to such tactics as publishing misleading information, hijacking legitimate URLs and illegally stealing copyrighted content.

For those who are leery of illegal tactics and yet find pure white hat methods as somewhat limiting, there is an alternate route. Grey hat SEO does not resort to the damaging practices employed by the Black hats but at the same time skirt the very edges of whats acceptable white hat behavior. While it does still entail a little risk, they are nowhere near as severe as those suffered by their darker counterparts. If caught, banning and prosecution seldom happen. The most that an offending site would ever suffer is a penalty from the search engine.

There are multiple methods that grey hats use to achieve their goals.

Link purchasing is one of those things that lurk in the gray area of SEO methods. In this example, an SEO Tampa bay provider would pay a high-authority webpage to link their clients websites. While not technically bad, especially because the host is being compensated for the service, it is a practice that is not encouraged by the major search engine conglomerates.

Modifying the black hat strategy of keyword stuffing in order to integrate phrases into a relevant text is also an accepted grey hat technique. A St. Pete SEO firm who does this would retain a higher than normal keyword density but couple it with on-topic context in order to avoid penalties.

Grey hat SEO Tampa bay experts also often create multiple microsites that cross link to the target website multiple times. This is useful because backlinking technology is part of the algorithm used by search engines to determine ranking.

by: Erin Deale

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