Growing The Usability Of An Ecommerce Website, Stage 1, Using An Email Address As The Username

Growing The Usability Of An Ecommerce Website

, Stage 1, Using An Email Address As The Username

As more and more money is being spent online the need for good ecommerce software is becoming a necessity as more customers look to the web for their shopping needs. There is a huge amount of sites online that do not give the customer the usability that they need and want. A big problem is that a lot of websites have tried an ecommerce solution but have not taken into account the usability of their ordering process. This will result in users prematurely giving up and abandoning their shopping basket and order. This has a huge impact on online business for many companies, and they rarely have the ability to change this once they have spent thousands on the original set up of the website.

The next few steps will ensure that your money is not being wasted on websites that have poor usability and are not created with the user in mind. It is of huge importance that your ecommerce software has the ability to generate customers and sales. We will look at ten ways in which you can create good usability for your ecommerce solution so that your online business can maximise your customers and conversions so that the users shopping baskets converts into orders.

Our first step is to identify the users with their email address, if you look at the amount of accounts that web users now have, it is no surprise that people forget their usernames and account details. If you take into account the amount of email addresses you have compared to the amount of usernames, I guarantee that you will remember your email address a lot easier than your username.

The idea is to make the ecommerce solution and the experience as easy as possible for the customer, so by making their email address their username will benefit your website. Email addresses are easier to remember and are standard, which means that you don't have to worry about special characters as they are always unique, so you avoid the problem of having another customer having the same username.

An online business must have simple techniques in order to produce a good, solid structure and ecommerce solution. Making data understandable and familiar to the customer, then the better the experience will be for everyone involved. It will give the customer confidence in your ecommerce software and make repeat business a reality.

Having the structure in place at the beginning of any online business is of huge importance and will save you time and money so that your resources are spent on other online marketing techniques that will grow your online business.

This first step to building an online business and ecommerce solution should not only make your website more user-friendly, but ultimately increase sales, conversions and leads. The usability of your website is very important but it is not the whole picture, the testing of your website and analytics should tell you what and where your customers are doing and going, so constant testing of your ecommerce solution is a vital part of a successful online business. Following usability guidelines and carrying out testing with real users should find that your ecommerce website will become successful and effective in your online marketing strategy.

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