What's then the moral of the story? The moral of the story is that if you can't get
an investor attracted into your franchise that means you aren't intelligent enough to make a deal that best suits the prevalent investment environment. Think of investors as bacteria. Bacteria stop growing when you don't provide them an ideal environment. You have to lure in investment through special offers and discounts to new investors. If you are not willing to sacrifice on returns and are trying to put forth the same terms that you made for an economic boom scenario. Then your franchise expansion is doomed. All the franchisers should try to be reasonable and they should understand that the investment lying idle in the market will not only give their business a lot of boost but they will be on the shinier side of affairs once this heavy tide of deep economic depression is over.