Growth Of Mobile Social Media ? Its Time To Start Paying Attention
As per Wikipedias definition ; Social media applications used on mobile devices are called mobile social media
. In comparison to traditional social media running on computers, mobile social media display a higher location- and time-sensitivity. One can differentiate between four types of mobile social media applications, depending on whether the message takes account of the specific location of the user (location-sensitivity) and whether it is received and processed by the user instantaneously or with a time delay (time-sensitivity
The mobile market is huge and its only growing. Sales of mobile devices are skyrocketing and some experts predict the mobile web may become THE web of the future. Unfortunately, lots of businesses are ignoring this trend and paying the price. Are you one of them?
Lets look at some stats. According to the firm Gartner Inc., mobile purchases will increase by 70% by the end of 2012. Late last year, Econsultancy.com reported that as many as 70% of small businesses still dont have a mobile site. This means a staggering number of businesses haven't caught on yet.
My Sites Not the Mobile Type
In the past, everybody thought that only certain types of sites needed a mobile version. If you were offering location-based services or services people use when theyre on the go, you need a mobile site. Otherwise, its a waste of time. But now mobile web surfing for all kinds of services is increasing and people are using their mobiles for everything they do online.
People have always used mobiles to find key information like where to get lunch or how much a purse is selling for online. Now theyre digesting web content like articles and videos, shopping for all kinds of goods, and interacting with friends on social media. Theres nothing they DONT do on mobiles, which means every business should have a mobile site.
Building a Mobile Site Is a Pain!
While creating a mobile site requires some investment on your part, its not tough at all. There are lots of online tools to help you transform your PC site into a mobile version. You can check out your site on sites like Howtogo.com to see how it looks and works on a mobile device.
You could even argue that building a mobile site is easier than a PC site. The design should be minimal, with less text and smaller images. Navigation is simple, with everything being a page or two away from the front page. Mobile design is about minimalism and doing more with less.
Where Do You Get Started?
If youre clueless and intimidated, heres a great way to get started on your mobile journey buy and use your own mobile device. Once you start surfing the web from a handheld screen, youll see how its different. Youll understand quickly how your site needs to be designed.
Youll also learn about how your customers use their devices. For example, when youre on a PC, youre likely to be multitasking. Youre sitting at your desk with the TV on, and you come and go. When youre on your smartphone, youre much more focused. Your attention is on getting it done. Youre looking for key information and once you find it, youre on to something else.
The mobile revolution isnt something to fear. Its something to embrace. And if the Econsultancy.com stat is accurate, theres a good chance your competitors havent gotten started on their mobile site yet. That means its a great window of opportunity for you if you get started and beat them to the punch.
by: Lionel Basone
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