Gu Chujun: Failure Is Rooted In Strategic Management Mistakes - Gu Chujun, Strategy, Management - Hc

In the strategic management professional, Gu Chujun With a real sense

Entrepreneur Far from the image Construction of the Green Corner Gu Chujun system, because I am detained Gu quickly collapse. Gu of failure due to different opinions, I believe that Gu Chujun is essentially a business lobbyist, his failure is rooted in strategic management failure.

"Business lobbyists" debut Said Mr. Gu Chujun a business lobbyist, it is because he basically consistent with business lobbyists should have some characteristics of the following: the main body of lobbyists is a certain power structure who thought integration; lobbyist not true boss So his career is built upon the success of others, lobbyists can not control the cause is subject to many factors; lobbyist who is a resource integration, and its control of resources is not a lot; that customer's value lies in the complex control over the relationship between the above; lobbyists thought to deduct the value embodied in order to replace the invisible visible; lobbyists some key weaknesses in control, and as a lever operation; that often lack the core values of customer, so often become; the success or failure depends on the other lobbyists, and so on.

Gu Chujun is to say such a commercial customer's face on stage. In 1990, Greencool media in many large big to do

Advertisement , Said to be "honest lobbyist seeking the world, do one of the most world's great cause", this cause is that we later learned of an enabling environment refrigerant.

Gu Chujun 1989 invented the non-CFC, environmentally-compatible Greencool (GREENCOOL, the English intended to cool green) refrigerants, established in 1995, Tianjin Greencool engaged refrigerant research, develop, produce, and CFC-free refrigerant CFC refrigerant replacement project. Since 1998, China's restrictions and prohibiting the use of ozone-depleting substances on high the voice of the Chinese government began to gradually phased out by industry production of ozone-depleting substances in the process. In line with the Chinese government to speed up the pace out of freon, Greencool groups one after another in Beijing, Guangdong, Hainan and Hubei invested heavily in building up to replace the responsibility of the four high-tech freon

Environmental Engineering Company. Freon replacement of these provinces have been the work of the local government's strong support, including Hainan, Hubei and other places are clearly promoting the use of the ground to take the lead out of cool refrigerant Freon. If this continues, Gu Chujun is a true entrepreneur, not a business lobbyist. But everything began to change.

Cause modulation and rapid end 2001, the Greencool announced the acquisition of 348 million

Kelon Electrical appliances, starting with its great ideal Greencool irrelevant things up. For such acquisitions, there have been some questions of society, there are some surprise. But in 2002, Gu Chujun produce a turnaround of the respondents, the question of voice becomes more and more weak, Gu Chujun even become a hero industry. Gu Chujun was also able to put aside to promise to say: If one day I do like the car refrigerator

Air conditioning As good, you are not the only think I'm a genius?

Since then, Gu Chujun arm of Greencool conjure adding that the acquisition of one by a refrigeration company, and gradually to the "cooling empire" of the dream close. By this time, a lobbyist's dream realized almost immediately, as the history of Spring and Autumn Period lobbyists Zi Gong is the same: keep Lu, Qi chaos, breaking Wu, Yue Ba, Jin Qiang, a few years, the five countries are a change, he also manipulated with the tongue under heaven.

, However, do have a lobbyist who was a strict calculation makes no logical plan, the attainment of success is systematic, but in case of a link problem, will lose the whole game. Battle of Red Cliff Three Kingdoms period, all the tricks, the so-called "Ku Rouji", "between the total anti-", "Chinese Story", "chain of dollars," and so, if one can not be achieved without achieving the overall layout, in Greencool department's overall operation is this.

2004, the Lang The accused suddenly angered Gu Chujun, but also disrupt his imperial dreams. The Hong Kong Professor Gu Chujun in recent years

Capital Operations, regulation of listed companies

Finance Statements almost become a killer, a variety of shops and provision for preparation, verification, amortization, annual shareholder in accordance with the intention of frequent change of face, so many small shareholders, only boiling point.

In fact, Lang was not a direct criticism shake Greencool, Kelon's Annual Report 2004 caused huge loss of people for Gu Chujun truly universal doubt.

by: gaga

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