Guangxi Liugong Plan To Achieve 2012 Sales Of 26 Billion Yuan
Developing domestic and international markets
, mergers and acquisitions for the industry, is one of the strategies to achieve this goal.
5 15, Guangxi Liugong Machinery Co., Ltd. (the "Liugong") announced the 2010 to 2015 strategic development plan, the plan proposed in 2012 and strive to achieve Pin Sales revenue of 26 billion yuan in 2015 to gain access to the world's top ten before the construction machinery industry.
Plan also proposed that the future will continue to lead the loader will also strengthen Excavator , The core of the crane, and will use the capital to speed up the operation of new product development, overseas to build the second home market.
The same day, Liugong also announced loader broke through the 200,000 worldwide sales, total exports of machine break 15,000.
Liugong Chairman Wang Xiaohua said: "In the company's core product line of several large, loader sales have been achieved first in the world, in the loader industry sales fell 16%, we have increased market share 3% to 23%. "
Liugong President Zeng Guang An, said: "26 billion yuan in 2012 to achieve the strategic objectives, Liugong it means a great challenge, at least annually to achieve 35% compound annual growth rate, we will line , market, technology, services, etc., to promote sales growth overall. "In 2009, only 10.2 billion yuan sales income Liugong.
Liugong's major product lines currently include loaders, excavators, road rollers, forklifts, bulldozers and so on.
26.0 billion sales target for the product line distribution, Li Donghui, vice president of Liugong said: "We want to loaders, excavators and other core product sales revenue accounted for 75% of total revenue, the rest such as forklift trucks, construction vehicles, cranes , road machinery, small construction machinery and other products, total sales revenue of 25%. "
Two actively develop domestic and international markets for industry mergers and acquisitions, has become to achieve 26 billion yuan sales target Liugong one of the strategies.
"We are currently actively looking for suitable acquisitions. At the end of this year, at least to complete a domestic merger and acquisition, as well as an international acquisition project." Dong-Hui Li said.
Previously, Liugong through a series of domestic mergers and acquisitions and capital operation, has been holding Jiangyin Traffic Engineering Machinery Plant, acquired Shanghai Forklift Co., Ltd., Yangzhou M & Construction Machinery Co., Ltd., to further expand the company's product line.
In the international market, mainly through the establishment of branch Liugong way to achieve the future goal of 26 billion yuan of sales. Currently, more than 50 countries Liugong established in North America, Australia, India, Europe and the Russian companies.
Liugong Huang Zhaohua international marketing general manager said: "The future of ASEAN and Latin American countries will be the focus of our international strategy of the market. We will set up factories abroad, introduction of international management team, to provide after-sales in the overseas local, parts support , financial services, etc., to achieve rapid growth in overseas sales. "
It is reported that Indian companies to set up the loader Liugong production base, has now achieved 40 per month capacity, unchanged from this year's financial results will be achieved. In addition, Liugong Latin America in 2009 achieved sales growth of 50%.
Zeng Guang An stressed: "in the international market, our price is basically in the high-end position, we are not through the price war means to compete with international rivals."
Guangxi Liugong Plan To Achieve 2012 Sales Of 26 Billion Yuan
By: zzj89@foxmail.com
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