Guerilla Marketing For Jobseekers

David Perry runs Perry-Martel International Inc

. an executive search firm based out of Ottawa, Canada. His views on the use of resume lingerie and cover letters that start conversations is unique and has put him on the Most Wanted list of resume writers and career coaches across America.

As David says, "don't tell them you're creative, dynamic and forward thinking... show them. You're more likely to be judged favorably by your actions than your words."

David, what employment trends should job hunters take note of?

Conventional job search tactics get conventional results no matter what country you live in. The average job search in America right now is 33 weeks that's more than 8 months - according to the latest US Bureau of Labor stats. That's unacceptable.

Employers are under greater pressure than ever to produce results for their shareholders/stakeholders so theyve become ultra-picky when hiring. Most employers would rather NOT hire than make a mistake and hire the wrong person. Because of this new dynamic employers are NOT advertising for new positions as much as they used to. For example, employers will search for resumes on job boards before posting an ad, so they don't get flooded with responses from unqualified people.

The lesson here is to ensure your online presence reflects you in a positive light be it a resume or online portfolio. Being creative in your job search is not a punishable offence. Doing what everybody else is doing may cost you dearly in lost income and lost opportunity. You may relegated to all but the dullest jobs because the goods jobs were taken by those who went after them.

Using unconventional tactics, such as Guerrilla Resumes, the Coffee Cup Caper, and the Trojan Thank-You Note, the average Guerrilla Job Search is only 7-12 weeks.

What inspired you to write 'Guerrilla Marketing for Job Hunters 2.0'?

My daughter texting with her phone made me recognize that here was a generation of people who were completely comfortable with technology and lived on the web and I needed to learn to recruit them using the technology they used.

Back in the old days 2004 I was one of the first people to subscribe to LinkedIn and it was the potential of LinkedIn to change the recruiting and job hunting landscape that sparked the first Guerrilla Marketing for Job Hunters book. Facebook had the same affect on me. It was obvious to me that in Facebook, recruiters had the perfect tool to direct source nearly anyone on the planet and so I began writing about social media and its impact on talent hunting.

When Mark Zuckerberg [co-founder of Facebook] announced a social advertising system within Facebook I knew job hunting was about to change dramatically because it would allow job hunters to micro-target employers who had Facebook pages and since Facebook was growing exponentially it was only a matter of time before it eclipsed MySpace in numbers and became a staple for young professionals. So, what started as an update to the original Guerrilla Marketing for Job Hunters turned into a new book focused as much on how to be FOUND as how to FIND a job.

Today, your first interview with an employer is likely to happen without your knowledge as employers and recruiters become more adept at finding YOU whether you are looking for a job or not.

by: Mark Lim T.T.

POST COMMENT

Stock Trades Cheap - Making Your Trading More Profitable Option Trade Example - Which Market Is Best for Binary Options Trading? Aarkstore Enterprise -green Data Center: Modernization Market Shares, Strategies, And Forecasts, Aarkstore Enterprise -utility Scale Wind Turbines Market Shares Strategies, And Forecasts, Intraday Trading Strategies India - How Nifty Analysis Helps Understand Future Market Trends in the Indian Stock Market Research Report on Chinese Bank Card Market, 2010-2011 Research Report on Chinese Anti Senile Dementia Drug Market, 2010-2011 Stock Trading Secret - Top 8 Secrets of a Successful Stock Market Trader The Consistent and Profitable Flow of Traffic Pp Week Assessment: Poor Demand For Crude Oil Or Plastics Market Continues To Decline Waking The Harmonics And Improving The Market?? Interview That General Manager Zhao Jiangyu Of Getting Started With Video Marketing OMG What Happened? - An Email Marketing Tale of Terror - Part 1