Guest Expert Forum Pointing Intelli-made Brand Sports Shoe - China Mud Clarifier

Competition in the market concentration trends

Domestic big brands in many industries are facing the situation divide, such as TV Ten years ago a hundred years, now it has formed eight world situation. Beer, drugs, tobacco and automobile industries profits in people's eyes, the same need to face market integration. Which can be predicted a few years, Jinjiang footwear sector will take on the personality of the few brands with their own full Dingli era.

's Game to a few feet from a race for time to the era of meager profit from violence, domestic brands face price combined with low-end shuffle, domestic competition and international competition in the domestic international trend.

Trend of brand personality Product strategy for individual school Brand personality is the concept of advocacy and lifestyle products. Successful brands have a very distinctive character of products, such as Procter & Gamble Range of products. Rejoice, people think of comb slip of the supple, elegant; Head & Shoulders to dandruff; Pantene, health shiny and so on, this distinctive character, given the product a difference with other brands enduring vitality.

In product positioning, select consumer confidence, with the brand personality and brand is the brand name coordinated main factor for success. Brand is a unique concept of life, it requires an extension and creativity, consistent with sustainable development law. Nike Signs of change, and will not change Nike's position in the minds of many consumers, this is because it has the connotation of reason and stability.

Enterprises to enter the Professional Development

This involves brand strategy as individual problems. First of all, diversification and specialization. Many enterprises face in the course of development of cognitive core competitiveness of enterprises and the strategic vision fuzzy swing psychology. Some companies due to corporate profits led to a full range of development, some companies were forced to diversify because of difficulties in earnings, diversification and specialization in dealing with the need for clear is that diversification is not absolute, it is absolutely professional in this process, specialization is the basis of diversity, the more diverse the more specialized needs. Second, standardization and personalization.

Communication integration trend Information explosion led to sharp drop in advertising effectiveness, marketing, promotion unable to terminal the identical result, public relations and crisis management led to vulgarization of improper communication mediocre Interpersonal Communication barriers lead to this series of problems, the enterprise needs to address through the integration of communication technology. Inputs in advertising, we all know, Jinjiang into the central Taiwan ranks first in advertising. But undifferentiated advertising investment, no doubt go down the drain, not achieve good results. Multi-brand, but are used under the identical ad, the audience on a number of brand recognition, and no clear personal boundaries. Specific advertising appeals, is essential. Through advertising appeals, the reasons for consumer spending and ideas, highlighting the product selling points. Not selling, they constitute the reasons for consumption. Brand is a complex social system, to your heart to create. Enterprises recognize the direction of development compared with other brands of clear understanding of their core competencies to create sustainable development of the brand, companies can withstand competition.

Decision state vision, ideas determine, determine that status, rationale for its decision path, attitude results, it seems.

Test.

by: gaga

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