Guide To Seo Acronyms
As an industry that works closely with technological developments
, search engine optimisation has to keep up with the continuous flow of the new ideas and concepts that are being introduced. As the industry itself has been acronymised to just SEO, the abbreviation of the much used words and phrases has become increasingly significant. Below you will find a list of just some of the most common acronyms you may come across in the world of SEO, with a brief description of each.
CPM- Cost Per Thousand
-This is a measurement often used in advertising. With regards to SEO it can be used to quantify the cost of Pay Per Click advertisements. A price is paid per thousand viewers. Confusingly, the 'M' in the acronym stands for 'Mille', Latin for thousand.
FFA- Free For All
- Widely regarded as unethical SEO practice, an FFA holds many unrelated links purely for link farming, holding little use to viewers.
HTML- Hyper Text Markup Language
-HTML is the strict language that search engines adhere to that has become the standardised online system.
IBL- Inbound Link
- Incoming links, also known as backlinks, have been one of the most important aspects assessed by search engines to calculate quality and validity.
KEI- Keyword Effectiveness Index
- The index can be used as a method of assessing the popularity and 'effect' of specific keywords.
PPC- Pay Per Click
- A popular model for advertising that is used to influence online traffic. Usually delt between advertisers and web publishers.
PR- Page Rank
-A common acronym in many fields, in SEO PR commonly refers to one of Google's defining algorithms that is used to order site pages, named after its creator Larry Page.
PFI- Pay For Inclusion
- A method used by a site owner to achieve search engine visibility through payment.
ROI- Return On Investment
- Closely related to marketing, ROI is used to evaluate an investment's efficiency, often displayed as a percentage or ratio.
SERP- Search Engine Results Page
This is the list of results a search engine returns in relation to given criteria. The aim of SEO is to rank highly in a SERP.
SEM- Search Engine Marketing
Following the general principle of SEO, SEM is the effect that site promotion has on webpage visibility.
SMP- Social Media Poisoning
SMP is the black hat SEO practice of 'spamming' social media sites, in some cases focusing on promoting competitor names.
by: anette
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