Guide To Starting A Successful T-Shirt Printing Company

Like many of us you may have wondered why people pay so much for t-shirts when they are really very simple pieces of fashion

. You may have even thought of your own ideas for t-shirts designs and styles. Now is the time to put those ideas together to start your own t-shirt printing business. In the next few paragraphs we will outline the steps you can take to make this business idea a reality.First of all you need the design idea. Don't worry if you don't have an idea. Take a walk around and look at what people are wearing and what's available in stores. Think of smart, funny, music, political or zany ideas.Once you have the idea you then need to market the idea to people. You can do this using a website or you can approach shops to stock your designs. Once you have interest in your designs you need to have them printed. You can do this in your own home with a printing press and some blank t-shirts. Alternatively you could get a professional printer to do all the work for you.Remember that you are in control. Talk to store managers to get their ideas on what to design and what's in demand. Try not to compete with the global brands. Identify a niche market and go for it. Even if you don't think you can do the design work, get someone else to do it. Everything can be outsourced.Once you have some outlets to sell from then try and make sure you have a manufacturer who can deliver. There's no point building up demand if you can't deliver. Try a few suppliers before you decide on the best one for quality and performance. Check what printing techniques they use, some are better than others. Always try the t-shirts on yourself for a few days or weeks, and keep washing it. Keep in mind that eco-friendly shirt are in big demand these days.If you are going to deliver the t-shirts by a courier company, again, try a few until you find the most reliable and cost effective courier. Try to get in local newspapers and magazines with your designs. Build a 'buzz' behind your brand using local media. If demand gets out of control then you may want to get some big guns in and hire a distributor to handle the whole deliver process to stores and malls. As mentioned earlier, t-shirt printing has low-barriers to entry, anyone can do it. So it's important to get each step done correctly. The most important step is marketing so it's vital that you get some help with this. This could make or break you.The best bit of advice any t-shirt entrepreneur can ever give you is stay in control. Your company's success depends on your quality and designs. Control these and you can control your company's destiny.

Guide To Starting A Successful T-Shirt Printing Company

By: Ian Jamieson

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