Gurnee Kia Sorento Another Kia Iihs "top Safety Pick"

Kia has been having a huge impact in the recessionary and post recessionary times

. Can you blame consumers for latching onto this Korean brand? For years, Kia has gotten the short end of the stick because of its low pricing. But locally, Gurnee Kia dealers understand that the brand offers some of the most quality vehicles on the market at the best prices. And Antioch used cars owners arent the only ones seeing the massive benefits that you get when you own a Kia; it looks like Kia is on route to gain some serious credibility from some of the most respected organizations in the industry. These kinds of accolades have spurred on record sales numbers for the underestimated manufacturer, who logged unprecedented profits over the course of 2009s recessionary period as the rest of the industry was battered by poor sales.

The IIHS is one of the prominent organizations recognizing Kia for the quality it represents. Recently, the IIHS named the Kia Sorento a Top Safety Pick. This is a huge honor for a crossover of the caliber represented by the Sorento, which earned good ratings in frontal, side, rear and rollover impact crash tests. Gurnee Kia dealers were proud to hear that the new generation vehicle is racking up such honors during a year when safety has once again fallen under the microscope in light of recent transgressions by Toyota. Antioch used cars dealers are expecting the 2011 Sorento to make huge waves after it finishes making its mark on the new car market. Having test-driven the car ourselves, we couldnt think of a better vehicle to win the honor.

In addition to offering consumers outstanding quality, appealing new design, comfort and value, the Kia brand is first and foremost committed to providing the highest levels of passenger safety, said Michael Sprague, vice president, marketing of Kia Motors America (KMA). The 2011 Sorento is an example of Kias ongoing and rapid vehicle expansion, demonstrating that buyers can have an affordable, well-equipped and attractive CUV without sacrificing impressive levels of crash protection.

The success of the Sorento follows closely on the heels of honors bestowed upon the Sedona several years in a row, the 2010 Forte compact sedan and the 2010 Soul urban passenger vehicle. Gurnee Kia drivers are benefiting from some serious safety features that help minimize the harm caused to passengers in the case of an accident. Antioch used cars owners are getting huge mileage out of past iterations of the Sedona, which stands strong in Kias mission to provide fuel efficient cars at a low total cost of ownership and even lower up front price. Will Kia become one of the leaders in auto market that has been up for grabs over the past year? If they continue some of the effective marketing strategies that have gotten them this far, who knows how far Kia will go in the coming years. Still, the industry has answered the call for better, more efficient technology in the driving experience, so it could be a close one.

by:Neil Betton

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