HDTV outlook joint development needs of the industry chain - Digital TV, HDTV, DTV-broadcast network industry

HDTV outlook joint development needs of the industry chain - Digital TV

, HDTV, DTV-broadcast network industry

Editor's Note: Recently, SARFT issued a circular calling on September 28 this year, the CCTV, Beijing TV , Shanghai Oriental Satellite TV, Jiangsu TV, Hunan Satellite TV, 5 sets of programs such as the implementation of high, standard definition with the broadcast. Industry generally believe that the country intends to accelerate the digital HD TV industry a clear signal. In view of this topic, "China Electronics News" has invited representatives of the industry's mainstream business, the market prospects of China's high-definition industry, industry position and business strategy chain collaboration published their views.

HD market will expand rapidly HD market, national policy activation city users is the main force

Pu Chun Our next year high-definition market in China holds a very optimistic attitude. Our confidence on two points, one high-definition content and channels will be significantly expanded, and second, high-definition TV fees are no longer unattainable. The HD content is scarce and expensive subscription fees lead to high-definition television industry struggling before an important factor, which inhibits people money out to buy high-definition receiver and watch high-definition programming will. SARFT policy in the field of HD-related support and encouragement necessary to arouse the will of the people to watch HD programming, thus promoting the vigorous development of high-definition market.

The market will have the following two prominent characteristics: First, the functional and performance requirements are high, such as the resolution from 1080i to upgrade to 1080p, interactive two-way upgrade from basic to enhanced interaction the application has become increasingly diverse; second, the system increasingly stringent requirements for power consumption, energy saving, green Environmental protection Is a general trend, high-definition set-top box / TV will work with the refrigerator, color TV, as low power as a measure of the critical parameters of products.

Coship We believe that this five free HD channels launched, for high-definition digital TV industry in China will have a very big boost. Expected in the coming year, the domestic market compared to HD for the past few years there will be rapid development, the number of user-level high definition will change. Currently, the country is estimated that only about 200,000 high-definition cable set-top box users, but every year tens of millions of flat-panel television increase in volume, has been very popular, and, therefore, optimistic that the HD cable set-top box next year will increase to 1 million users households.

Said from the region, Beijing, Shanghai, Guangzhou and Shenzhen and other economically developed areas is the main high-definition market, second and third tier cities, a number of relatively slowly; from user groups, the HD user from the past government agencies, enterprises, high-end home users, the transition to the ordinary home user.

Wang Yao At present, high-definition digital TV terminal market in the early stage of development. Throughout the United States, Japan and other countries, the development of high-definition digital TV market, known history, affecting high-definition digital TV market, several factors including the abundance of high-definition content, high-definition digital TV broadcast network coverage, standard digital TV receiver Technology and the promulgation and implementation of industry policy effects.

Will be opened on September 28 this year, the high-definition digital power Video Road through terrestrial broadcast, cable network channels, national coverage, and is scheduled to be completed during the year 100 cities in high-definition Digital Terrestrial Television Radio coverage. In addition, terrestrial digital TV receivers involved in the general technical specifications have undergone several rounds of discussions, is expected to be enacted during the year. The above three aspects of information, we can see, to promote the HD industry in China started to develop the various elements are gradually improved.

Zhang Ming The opening of free high-definition television channels will have HD set-top boxes and high definition integrated machines have a positive role in promoting development. In fact, the current large-screen flat-panel TV has been able to support high-definition video playback, but HD programming source small and expensive, high-definition set-top box Sell Has been highbrow. Since there is no amount of support, the price of natural high definition set-top box, which makes the whole HD market has long been in a recession. The State Administration of Radio announced the launch of more high-profile free HD TV channels, to provide more program sources in the same time, clear a free strategy, will become activated the domestic high-definition market, an important historical turning point.

Lu Pin

HD technology ready long ago, in two or three years ago, the high-definition set-top boxes are available now. So far, the problem is the HD industry in content. The country has introduced five free HD channels, will bring the whole industry will be greatly facilitated. We note that this year, the national flat-panel TV sales remains positive, with Shanghai as an example, sales of TV sets in the first half of this year 97% of all flat-panel TV, which shows the strong market demand.

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