Hackensack used BMW dealers are feeling domestic

Hackensack used BMW dealers are feeling domestic

When you think of BMW, you don't always think of the little domestic goodies in your life but you do, however, think of the well-to-do, and BMW is planning to capitalize off of this popular conception. Pop culture's domestic leader, the jailbird Martha Stewart herself, is giving her nod to Hackensack used BMW drivers everywhere with a healthy dose of BMW brand endorsement. BMW has plenty of new models to push in 2011, and one of the biggest vehicles in the lineup has to be the BMW X3. Martha Stewart is designing her own new X3 using the "Build Your Own" online tool, courtesy of BMW.com. Englewood used car dealers are excited about the press that the move is drumming up, with plenty of different respected auto critics jumping on the story and helping it go viral. Stewart was actually present for the production of her vehicle in North Carolina, where a prominent BMW factory put the parts together for her. After the production was complete, engineers let Martha open up her new vehicle on the main drag of the BMW test-track. Talk about fun stuff. That would definitely be at the top of my list of things to do before I die.

What BMW hopes the new press campaign will do is illustrate the customization options available with the new X3. I won't say that the X3 breaks any prices boundaries, but I will say it's a pretty sleek and powerful car that will certainly be a feature in your Englewood used car dealer in the next ten years or so. According to a blog called Bimmerfest, "Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations. Martha Stewart designed her X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Martha's BMW X3 has a Sand Beige Nevada Leather interior and Fineline Wave Wood Interior Trim." What would it be like to live in the lap of luxury? Only 2 percent of Americans can tell us, with Martha Stewart representing a part of that 2 percent. To sell luxury, however, you really have to exude luxury, and BMW sure knows how to do that. Just ask anyone at your Hackensack used BMW dealer and they'll tell you about it.

In order to promote the connection between the two major brands a little more, Stewart gave the trip a push in the right direction by featuring it on the Martha Stewart Show. This is great press for BMW, which will in turn leak down to your Hackensack used BMW dealer. Martha's viewership is pretty wide, and she's a beloved name for men and women everywhere. For Englewood used car owners, the endorsement of a solid brand like Martha Stewart is sure to mean a lot for business. Hopefully the brand's lineup for the 2011 season can be true to fashion and blows the doors off of the competition for sure.

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