Haier Yang Mian Mian: People Single One Model Transformation Is Possible - Haier Group, Yang Mian

< BR> 3 5 morning news, NPC Yang Mian Mian, president of Haier Group

, said during the two sessions, Haier shift from the traditional business model, one man-one model, companies shift from selling products to sell

Service

, Business model innovation and enterprise transformation is quite effective.


Last year

Financial

Crisis raged. "Haier One by one single win-win model of innovation success 'winter', profit growth is the increase in turnover of more than 10 times, while after 25 years in business,

Haier white

Become the world's white brand. "Said Yang Mian Mian," above the results table shows the transformation in the right direction Haier, the model is feasible, the effect is obvious. "


Independent management body of the three tables


"Last year we passed" inverted triangle "of the reorganization and the" independent management body "of the innovation, to further enhance the competitiveness of enterprises, but if the assessment does not change the way business results, organizations and processes will be back to the way in recycling . "Yang Mian Mian analysis," we are through independent management body of the "three table" to an ongoing restructuring. These tables are income statement, Nissin table, one single pay table. "

Yang Mian Mian
According to introduction, the traditional financial statements is the capital as the center, the pursuit of shareholder supremacy; Haier independent management body of the three employees for the center of the table is that the unity of the people alone stimulate staff innovation mechanism, allow employees to create customer value and create market resources, to users, businesses, employees win, and staff to achieve high efficiency, high value-added and high salaries. "You could say that traditional financial statements is the capital appreciation-oriented, is the" capital "doctrine; Haier self-management bodies of three people-oriented form, that is to create a resource-oriented staff is the" humanism. "This is the essence of differences. "Yang Mian Mian said.


Marketing

, Logistics, services, three network


Yang Mian Mian said Haier's competitiveness in the international market gradually increased and has exported products to foreign countries from the first, branding phase of development to really enter the mainstream channels of the mainstream product marketing stage. Such as Haier 3D

Refrigerator

Really become the mainstream of the international mainstream channel brand; the beginning of this year's CES show in the United States, Haier introduced a non-tail

TV

, Caused a sensation.


Said Yang Mian Mian, Haier brand increasing international competitiveness but also in the international giant Haier and the resource can be interchangeable. Haier users with resources for the domestic market, international giants in the foreign user resources, and this is a development pattern. As an American

Home Appliances

Put in the Chinese appliance giant

Sell

Haier to the entire agency, as well as Europe, Japan and some very well-known home appliance brand Haier into local regions to do.

Haier
constitute the main resources in this regard is the "actual situation net" binding. Virtual network is the Internet, real network is Haier's "3 network"?? Marketing network, logistics network, service network. "Haier three nets can be very rapid market penetration in China's rural areas continue."


"Chinese enterprises should create a unique business model. We were a win-win model is a single unity of exploration, we are pleased that it has brought us change in terms of international competitiveness, we will continue to continue to explore. "Yang Mian Mian said.

by: gaga

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