Haier central air-conditioning breakdown of large customer value proposition

Haier central air-conditioning breakdown of large customer value proposition

March 5, 2009, major clients from around the country gathered in Qingdao, Haier central air-conditioning together to participate in the 2009 Customer Forum will be.

In 2008, both the good performance in the snow, or in the 23 Olympic venues, quality service, Haier central air-conditioning are undoubtedly a number of central air conditioning brand in the brightest highlights. Especially in the late 2008's financial crisis, when many brands have a central air conditioning increased inventory, inadequate money supply, Haier central air-conditioning but with the competitiveness of the supply chain and zero inventory that is required under the adverse economic advantages for and on the successful series of excellent French Riviera in Qingdao, Hangzhou Silk City, China Mobile and other large projects, new year they signed on the 2nd and the 5th line of the Shenzhen Metro.

Industry experts believe that Haier central air-conditioning to adverse economic growth, thanks to Haier rely on the resources of the whole process quickly to meet the large customer demand and the strength of value proposition. At this meeting, Haier made: in 2009 will continue to focus on customer needs the whole process of innovation, accurately grasp the great value proposition for customers, provide great customer needs to meet the solution! Product Innovation: Residence Life to provide a better solution advocated by not selling Haier products but find exactly what customer value proposition for our customers the most competitive solution. Such as decoration for the user's pollution problems, Haier launched the addition of formaldehyde to the central air-conditioning, provides the air healthy, comfortable environment, beautiful Residence life solutions.

With the building energy efficiency standards adopted measures, assessment, users tend to choose energy efficient products, Haier Ao Yun central air conditioning and multi-joint Olympic Yun family central air-conditioning and environmental advantages of energy efficient just to meet this demand, many of them associated the central Austrian Yun air-conditioning to 4.29 EER in the industry-leading, not only effective for users to reduce operating costs, and health, environmental protection, high comfort, the user has won a good reputation.

Haier introduced magnetic centrifuge, environmental protection refrigerant screw machine products, utilizing the most advanced efficient compressor and heat transfer technology, a unique product industry star, providing a highly efficient, environmentally friendly, energy-saving solutions. Service Innovation: The Olympic standard of service upgrade and extension Haier central air-conditioning for the 23 Olympic venues, product support and services received written recognition of the Organizing Committee three times, is the only central air-conditioning industry, by the recognition of the brand, this success also has Haier Olympic standard services.

Haier Olympic standard of service extended to the optimization and upgrade the country, Haier staff to treat every major customers, like the Olympics to focus like a treat. Haier central air-conditioning to provide users with "procurement, design, supervision, installation, repair and maintenance" section of each part of the five full standard service, while different regions and different construction area, with different decoration style building from the factory supervision, allow consumers to enjoy one-stop full service.

User is not simply buy a Haier product, but a set of programs will be able to enjoy value-added services. Business model innovation: that large customers to create value-oriented business model innovation of Haier is the essence of creating value for customers. Haier central air-conditioning in 2009 to help large business market customers, management, culture, channels, products and solutions in areas such as resource sharing, and great success with customers.

Haier and large customers is a win-win community of interests, Haier's internal processes that create value-oriented large customers, ahead of budget for a win-win solutions that help large customer success; the same time, standardization and zero inventory through the design under the Demand for quickly to meet the needs of large customers. Haier's market strategy in 2009 is reduced to one sentence: innovation for customers! Around this goal, large segments Haier customers value proposition, provide solutions to major clients difficulties. A major customer of the meeting, said: "With Haier to provide the resources and platform, together with confidence and Haier to win in 2009."

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