Haikou, China Was The United States Have Been Repeatedly Complained Cold To Avoid Reporters On -
States United States with its national chain scale require manufacturers to increase
the rebate points, significantly reduced the profit margins of manufacturers, seeking to break even, many manufacturers only in the overall price increase in Hainan Province.
New house renovation completed soon, Ms. Lee excitedly went straight home appliances a new South Street, preparing to set Macro before the Spring Festival Chinese and moved back home kitchen combination. Guessed, the original price 1400 yuan kitchen combination has suddenly become price of 1580 yuan. Moreover, other types of kitchen appliances at the same time prices. Ms. Lee turned instantly wonder, "appliance always just listen to lower prices, unpleasant price increase, this time Zala?"
An area not a small appliance price increase crisis, quietly in the sea after the Spring Festival. Many people find that cities played a song of victory in the national America "cheap myth", and no re-interpretation in Hainan.
Raise prices move unexpectedly More than Macro, Vantage, Million and , Shuaikang and other kitchen brands across the board price increase almost simultaneously, and even some
TV Prices invariably raised the price. New South so, Gome is also true that this price war in the sea as everyday household appliance industry, is truly incredible.
"Overall price increase is the factory had to do all this and the National US-related." Senior industry sources, the country with its national chain-scale U.S. manufacturers to increase the rebate points required, greatly reduced the profit margins of manufacturers, the search for profit and loss balance, many manufacturers can raise prices in the Hainan region as a whole. It is said to enhance the number of points about 78 points. Points are also high because of the rebate, in addition to first-line big brands, the Japanese Shun, Little Swan, Yung-Sheng brands and many second-tier brands do not have to enter the country the United States.
This year in January, GOME Electrical Appliances Southern Region Leader high cluster in an interview that the U.S. dare to take drastic measures to implement low-cost country sales, by relying on a "magic weapon" is mainly through "underwriting", "custom" strategy to reduce costs. "Underwriting" is the brand through the buyout of certain models of household appliances, so manufacturers no longer worry about sales volume, are willing to lower the price of other models to the States United States supply; "custom" is the basis of consumer needs, requirements of certain manufacturers different models of home appliances available on the market. With these two countries the United States is the "magic weapon", inroads into the domestic home appliances market.
Haikou, deputy general manager of Dragon Electric
Ding Yuan that country the United States, "underwriting", "custom" of the appliance model are few, single variety store size and limited, many consumers turn full circle in the country after the United States, has returned to New South. In addition, GOME shop in Haikou too hasty and not well reflect the price advantage.
Interview, southern part of the new companies have to disclose an information appliance, household appliance market in Hainan a color TV sales have already earned 10 dollars is not a secret that the manufacturers overall price increase, can run counter to the new South, but taking into account manufacturers for many years relationship, the new price increases in South China have also taken with the attitude and interest in the price of storm damage is the common people.
"Shop Pipe" embarrassed State why the U.S. price of a sword edge is no longer the sea? Widely believed to be "small companies and large management" management style, leading to difficult to reduce management costs.
Assistant General Manager of Shun Hing Electronic
Zou Haining believes that competition is multidimensional, not just reflect the price. Home appliance enterprises to enter the early treatment of employees regardless of place of business or are relatively low, the country entered a relatively mature U.S. market, the price certainly is not low.
One called "truth" of a Web site users in Hainan
Complaints Said on January 23 in the country store to buy a U.S. Haikou
Washing machine , 25, said good afternoon to install, the result still no delivery to the evening. Two months, reporters contacted via various channels to the country's numerous complaints from the U.S., in the final analysis focused on two areas: Install distribution and Returns not ring true.
It is understood that the United States in the mouth of the delivery and installation are to outsourcing, by other companies on behalf of the completion. Recently, the reporter got the country through other channels, the United States a "train the installation of network information." "Information" made a number of requirements on the installation of networks, such as customer data transfer, storage, tracking; States United States to monitor the installation by re outlets
Service ; Installation of network delivery, etc. Do not induce customer reminders. As the delivery and installation into two parts, both of convergence will take time, in this session, the State has owned the U.S. distribution than did the ranks of local companies to install half a beat slower.
"Even if only a single store in Haikou, China is still the largest U.S. practice management, family management and local enterprises are not flexible than in the Returns and especially price." New South, a home appliance business that the surface of the scenery is just speculation, so customer satisfaction is the foundation for the basic service, after all, the market is not , and integrity to shape the brand.
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by: gaga
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