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Happy Valley Enclosure Or Enclosure Doors And Windows Industry Is To Continue To Ring Yourself -

2010, to continue his enclosure or circle?


It is not outside the door into a huge enterprise in Foshan, the transfer of funds or increase productivity.

New Year began, not long after the media revealed that began once again pick up the scalpel Wahaha Zong, to give the market an operation: cutting part of a dealer's Xintou Rou, a part of the original will be promoted to secondary wholesalers, distributors Business, feudal "lord", this will be the total number of Wahaha dealers within six months from now increased to tens of thousands of more than 4,000, the results of enclosure may be very significant. So, wow haha that is the driving force behind the ambition Zong: within three years Sell Income over 100 billion.

According to Zong say, change is mainly due to the existing distributor system has no bearing Wahaha's new capacity. The new promotion will be part of the old product distributors (because less a part of the profit) and some special new product support.


This case a reference for the meaning of enterprise portal, particularly because some enterprises serious excess capacity or because of slow sales caused by imbalances in production and marketing.

Total is well known that the digestive capacity needs of large enterprises will generally take two approaches: one is market segments, enclosure, the same surgery as Zong, and grew up to the total Proxy "Habitat officials without rule", to the strength of its distribution market to open to an individual, purchase directly from manufacturers, distributors, double the number, then take some comfort during the agent's strategy to stabilize the market. This policy is conducive to shortening the distance between manufacturers and the market, strengthen the ability to control the market, and can short the stock factory shift to the market, product roll out faster pace, a certain secret agents on the channel basis for deep plowing. Therefore, dealers have in the overall growth of the market but did not have the ability to take-all distribution of the most appropriate stages, otherwise harm the interests of customers will change because of "banner."

Legend Zong "to directly reduce the radius of the existing dealers to reduce their operational variety, while increasing the number of dealers in order to stimulate the efficiency of dealer system" approach by many dealers refused. Can be seen, each channel will need surgery or enclosure ready to "candy" and "narcotics." Because the channel change in the interest of the chain will inevitably lead to the redistribution of this, things like people by surprise.


Another approach is to manufacturers to conduct their own sub-investment product lines. No enclosure, ring his first. Such as Small appliances , The product line apart, according to different markets, different strengths of different products to clients in the right dealer, you Monopoly fans, I dedicated a razor; such as Doors and windows Industries such cases, the Wooden doors , Aluminum doors, stainless steel door separated into different investment categories. A little different: Home Appliances Industry is one to many main door and window industry to more on to the main, are often a dealer for a brand to sign three contracts, a little headache, and more forces require dealers to expand the inventory, high pressure sales, and distributors as To avoid the same market with a brand agency, to accept. This policy a bit forced through the air. Does long policy? To be considered professionals.

In the past, there are some doors of single varieties of investment enterprises, such as fine wooden doors, steel doors, no formation of climate, but I believe the future will be a brand for this attempt.

2008,2009,2010, door and window industry is always the same theme is "continuing expansion of production capacity", a number of multi-brand business operation or category operation because excessive production capacity had to reconsider the operation of channels and markets, Whether or ring their enclosure, I hope all goes well.

by: gaga
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Happy Valley Enclosure Or Enclosure Doors And Windows Industry Is To Continue To Ring Yourself -