Hardware Companies How To Trademark The Use Of Management

Use of the mark in accordance with the nature of the use of different objects can be classified into the right to use trademarks and trademark use

. Trademark right to use mainly the transfer of rights to use trademarks, trademark rights and trademark licensing rights pledge to use; trademark refers to the use of trademarks published, show use. Then Hardware How enterprises trademark logo Management Work?

An established trademark use of the review system and standardize the use of trademark logo

Trademark use review or by using the trade mark registration can be divided into the use of unregistered trademarks and registered trademarks review of the use of the review.

Enterprises for the use of unregistered trademarks must follow the principle of first use of inquiry, and based on the use of this censorship. The system is mainly reflected in:

1. Review of the trademark itself. Here's trademark is the company has not obtained the "Trademark Registration", and are or will be using the trademark. First, examine whether the trade mark registered trademarks of others the same or similar; Second, examine whether other people have applied for trademark registration be approved by the same or similar; third, to review whether the person owned the copyright, design patent conflict; Fourth, examine the existence of laws prohibiting the use of elements as a trademark.

2. On the conduct of review of actual use of trademarks. Here, the trademark in addition to the general sense of things, including unregistered trademarks registered trademark of standard sample after the change is not re-apply for registration of trademarks, registered trademarks used in combination to re-apply after the registration of trademarks is not beyond the scope of the approved use of the trademark use of such goods . Review the main points are: the actual form of the mark is a registered trademark with the same or similar to others, is sufficient to cause mistake; the mark is a registered mark label; the trademarks and registered trademarks used in combination mark whether the registration mark, or registered mark locations may be mistaken for the object is not marked a registered trademark; the mark is allowed to use the actual goods or services; whether the content of expressions of the mark for goods or services marked. The use of registered trademarks

review mainly in the following aspects: First, whether the approved use of the goods or services used within; second mark registered trademark of standard sample is labeled with the approval of a trademark registration standard sample agreement; third mark and the mark registered trademarks of color have been specified whether the change in the color-color; 4 way mark is a registered mark of compliance with statutory requirements; five is approved for registration without re-combination is a registered trademark of the registration mark mark ; 6 is revoked or renewal has lost the exclusive right of trademark registration marks are labeled. During the review process, if found defective, shall promptly remove or correct registration mark, trademark or replace text.

Second, the evidence used to establish brand identity preservation system

Trademark trademark use is reflected actual use or the use of the most direct evidence of prior, but also companies that were strong on the mark important evidence of publicity. Timely and properly organized and maintained in trademark use of evidence should form a system through use of the trademarks of various business conduct. Enterprises should be kept as the carrier of trademark use and indicate production time; companies signed various Advertisement Advertising should be clearly stated in the contract as reflected in the product or service brand names, or trademarks standard sample; Please monitor the company on a regular basis TV Monitor brand advertising and issue monitoring reports; on outdoor advertising to take pictures or video and so on. Implementation of the trademark system will use the evidence to save the company trademark disputes that may arise to provide favorable evidence.

Trademark is a hardware company intangible assets, the value can not be underestimated, trademarks, require a strict management system, due to the illegal use of trademarks to business losses examples of the exception. Explore Tool Rights incident also shows the overseas trademark discounted. I remind the hardware business should have a shape of the trademark management.

Hardware Companies How To Trademark The Use Of Management

By: weihua

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