Hate The Hard Sell? Here Is A Better And Easier Way To Get Rich In The Car Business – Part 1

A common trait we have observed amongst several dealers lately is burnout.

Dealers are burnt out with the auto business, they're burnt out with chasing leads and they are sick to death of forcing outcomes just to stay alive. There's simply no light at the end of the tunnel. Success feels light years away.

So what's the cause of all this burnout?

It is simply because the traditional method of doing business in the car industry is broken. The traditional ways of marketing and attracting leads no longer work.

So in reality, success IS light years for the dealer even now using conventional lead generation and customer attraction methods. How can you run a business whilst chasing down leads, making countless calls, pushing for meetings, clinging to the hard sell and forcing outcomes all at the same time?

You can't and that is the reason many dealers are going under right now.

So what works? What could you do to revitalize your efforts and start attracting clients to your store?

It all starts by understanding things from your prospects' point of view.

You see, when conventional client attraction ways are used in the car business, the experience is as equally uncomfortable and unnatural for your prospects and clients as it is for you.

The customer is on the receiving end of your manual brute force attempts and normally feels like an animal being chased by an amateur hunter that will not give up the fight. They feel pressured, hounded and beaten... and eventually a weak few may give in and move ahead. But the greater part will run, and stay away for life.

This doesn't merely pertain to your personal sales effort either. Your external marketing is doing an similarly brutal hack-job on your personal brand and on your prospects' or clients' belief of you. Interrupting them, bombarding them and puzzling them, not to mention wasting their valuable time is no way to build an authentic relationship.

You do not require a degree in marketing psychology to see how you're sabotaging your efforts by doing the types of marketing and hard selling habits as I touched on above. You're simply working against yourself-alienating more people than you attract which obviously makes for a horrible base line each month.

Well here comes the scary part.

The expense of this forced, unfocused and barbaric approach is vast. Prepare yourself. It's ugly, it is frightening and it's familiar. More work, more waste (both time and cash), more frustration and lower gross. All of which means you put less money in your pocket, children's college fund and retirement account.

When you utilize the conventional method and it isn't working the symptoms you experience are more time spent working each week, more marketing which does not produce results, less money to operate and grow and a lot more disappointment and frustration.

Finally you lose, either by getting so burnt out that you can't go on anymore or your dealership is forced to close because it can't maintain its operating budget.

Hate The Hard Sell? Here Is A Better And Easier Way To Get Rich In The Car Business Part 1

By: Jimmy Vee

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