Health Wine Enterprise, How To Find The Market Point Of Strength?
Indeed, with market competition intensifying, health wine enterprise want to out
of the market wider way with previous old experience and old way that I'm afraid is difficult enough.
Most people only see health care wine market the huge potential, but how to work out a good health wine brand, but is puzzled, because in health wine market, operation successful brand is not much, even if has some achievements, compared with liquor, wine and other big products it still have a certain distance, or growth again of the space is lesser, tepid, or a few years later disappeared.
Why do not make any large action in the good prospect of health wine market?
In fact, health wine become the brand of mass market operation is not for a long time, for any a new format, this stage can only at groping stage, for any enterprise speaking, invest in a new industry , many factors should also consider to be clear about, ability is unapt too recklessly. For the current health care wine market, should at least in the following respects should a breakthrough.
1.segmentation
Wine market an important characteristic is market segmentation, and functional health wine should pay more attention to the product function, function of market segmentation.
According to the function of health wine, efficacy can be roughly classified into four categories: the kidney Yin Yang kind, Delay senility kind, Cure lumbar acerbity leg painful kind, Raise beauty class. Generally these four types of health wine in the larger business super, hotel should have sales, because these larger stores terminal passenger flow is big, type of consumers is complete, can satisfy the demand of more extensive.
The segmentation, nourishing the kidney strong sun class and old general health wine should compare focus on medical quotient taste of the supermarket, the old general health care wine in the hotel terminal and family consumption is also more concentrated. And delay senility and raise beauty class health wine market is more focused on business super, including health beauty salon also have part of the city often pay attention to choose target market and make an example regional market characteristic each have similarities and differences, and various market segments matrix is endless and same, should pay attention to choose and make example target market segments, unfavorable neck and neck, for example the market leading role is bigger. To expand the market initial target market segments carries on the investigation and study and comparative analysis to find out the optimal matrix potential, the largest one or two as example the market, concentrate do a good job in publicity and promotion, for every win, then the solid foundation, and based on this foundation to other target market radiation diffusion, so can save manpower and material resources part for consolidation of target market.
How about others respects? Please pay attention to the content of tomorrow.
by: 0804shirleyhu
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