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Health Wine Enterprise, How To Find The Market Point Of Strength?-part5

Today we continue to explore the next aspects.


5. Channel

When it comes to channel, because now the channel is very important, products in the channel on the operation of the clear or not, the products to enter the market determines the speed and strength, and health wine is concerned, the bigger question is in the channel choice, pharmacy channel, or catering, supermarket channel, do more than large channel, also must again for segmentation, and it is also in the channel innovation, since the health wine is not an idealized operation mode out, it can explore a variety of channels, moreover also has a variety of channels is worth to try.

For example an evening channel, mention the channel of evening show, maybe everyone thought it was a beer, red wine and the wine's exclusive channel.


Actually it is not necessarily so, now there are a lot of white wine enterprise is aimed at the evening show this huge high consumption channel, in some southern cities also quite well. Liquor can sell in the evening show, why can't health wine do? The consumption of evening show, from consumer place and consumption on time for, all is hope healthy, but no one has tried it, or a encounter difficulty is withdrawn. According to the evening show, include the enterprise can against women consumers, development to raise colour beauty for the efficacy of low health wine, also can learn foreign wine mode of operation to provide high-end consumption of health wine. Other small channels, may be large channel for health wine, for example, we have sell the red wine in the hotel guest room, it played a very good effect, health wine can also develop the channel, and also very suitable for. For instance can put the regional characteristics of health wine as a special local product to sell, it's super and store can do, so don't think of health wine channel, is the quotient super do gift box, catering do miniature, everyone so crazy to into the crowded, how can it be okay? Different channels, and operation mode are different, so, choose a good channel, but operation up is a cultured.

by: 0804shirleyhu
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