Hefei: Air Promotion World War Broke Out In Advance - China Thumb Splint - China Leg Splint

Hefei, Anhui turns warm again now seems far from the purchase of air conditioning season

. However, a business marketing director of the Air War fired the desire of local consumers to buy. April 10 ~ 11, the two leading domestic appliance manufacturers in Hefei, the supermarkets have, huh promotional activities to attract a large number of consumers to go "buy."

Although spring rains, it is a weekend, went shopping a lot of people than usual increase. Apart from Suning, Gome Home Appliances exclusive shopping malls and some other things, Hefei, some of the large-scale integrated appliance stores in shopping centers, but also full of the two appliance products, promotional advertising.

In these large shopping malls outside the square, promotional staff wearing a uniform promotional clothing, to keep staff around the flyers distributed. Several shopping center, also arranged a small stage, music and from time to time in the shock interludes of song and dance performances, presenters and the audience kept the crowd engaged in a certain brand of air conditioning knowledge of the interaction. May be transmitted outside the shopping malls to promote an atmosphere within the mall, compared with other non-promotional brand, in two carefully planned before the appliance brand counters, the number of customers a lot more clearly.

Hefei Drum Tower in the commercial, just the two adjacent counter brands. The lowest 666 yuan a counter hit the "lucky purchase prices", the staff called "lucky purchase prices" generally lower than the normal selling price of 600 to 1,000 yuan. In addition, a counter, a variable frequency air cheapest price for 2099 yuan, and the air conditioning which can be donated to buy a 300 yuan worth of electric pressure cooker. Merchant said: "Do not return the cash gifts directly, that is, 1799 yuan can buy an inverter air conditioner."

April 10 is the first day of marketing war, the same day at about 17:30, the Drum Tower of two promotional commercial brand counter sales staff told us that they have sold nearly 600 air conditioners.

Competition in this promotion, the competition, both sides consider themselves winners. This atmosphere of intense competition can actually be traced back to a week or longer.

In the previous week or so years, including newspapers, television, radio, Hefei, including major media are filled with two appliance brand promotions. Even the outdoor big screen, too.

A brand as "the only Chinese home appliance brand chosen the world's 500" for propaganda "foothold", another one is wielding a "world famous" the flag. Meanwhile, the two competitors in advertising, have carry out a local home appliance sales, "biggest names" for their words. Among these, Suning, Five Star, National Health, Hefei, Anhui 100 companies and other large electrical appliances "bosses" were competing to offer as a "spokesperson." In the two appliance brand advertising planning, 4 Market "bosses" are "photo with the text" in the form of a referral.

In the deluge of advertising, the two brands no shortage of tit for tat "contest of strength." A brand in its fourth edition print media advertising page in blunt: this activity was accompanied crazy imitation and copying, planning and advertising nearly identical language. Thank you peer imitation, welcome challenge opponents! ... ...

A brand called the price will remain 100 days, "If consumers find the same model within 100 days, the price lower than the price of this event, will return to double post."

Another is for-tat "fight back", said the June 1, 2010 the state will introduce new energy efficiency standards, the existing level of energy efficiency equivalent to about a new two energy efficiency, energy efficiency equal to about two new three energy efficiency, then all brands air conditioning models will be replaced. "So, 100 days, the price guarantee is bluff, may be an excuse to sell stocks."

Outspoken about the competition and even promotional advertising language interpretation as a "gauntlet", in which a brand in the ad claims, the campaign goal will be seven times higher than sales of second air conditioner brands!

With the "gunpowder" or competitive promotional outreach to local media news reports. Anhui, a mainstream media on April 6 has been published an article entitled "SMS has a disturbing pattern" of news, criticism of the above two competing brands of a use of SMS marketing products to consumers. In April 10 the first day of promotion, a local news portal page headlines here in its published an article, signed as "The Site's" report, also criticized the two competing brands in a brand, subject to " , how can you so much rob Jin? ", Meaning is clear.

It is understood that on March 3, the state issued a new "room air conditioner energy efficiency rating limit value and energy efficiency" standards. As a mandatory national standards, new standards for energy efficiency this will come into force on June 1. The participation in promotions of air conditioning products, 4,5-class energy efficiency air conditioning has basically disappeared, and three energy-efficient air conditioning is not a small proportion of occupied promotional products, and the price is the largest decline.

Promotions for the air-conditioning manufacturers, with industry experts said it could not rule out some behind the air conditioning manufacturers in time before the implementation of new standards for promotion in the inventory may be.

by: gaga

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