Here Are Five Of The Worst Marketing Mistakes, They Are Much More Common Than You Might Think!!

1. The Hollow Promise - You can't sell on attitude alone. People may buy for emotional reasons

, but they want to justify their purchases with logic. So you must give them real reasons to purchase. Real features and their respective benefits that they deliver!

2. The Emotional Mismatch - Emotional benefits are the human needs that attach to real features. Not every emotional benefit is appropriate for every feature. Your emotional covenant must be feasible with the features you have to offer.

3. Emotional Psychobabble - Be honest! Have you ever sat in a meeting where people>4. Emotionally Biased Research - People perceive themselves as smart shoppers, so they aren't likely to admit to you (or themselves) their emotional reasons for purchase (especially if they're not socially desirable - lust, greed, envy, etc). So you need special research techniques to uncover emotional marketing insights!

5. Emotional Advertising Mistakes - When you execute on an emotional marketing approach, you can't just spout it out at the consumer (e.g. "Use my brand and you'll feel more powerful!")

Show them, don't tell them! (Emotional marketing is for marketers to understand, and consumers to experience!) The market out there is fast and furious. The competition is great and the marketing messages are reaching consumers in their every day. To compound the challenge most of your potential clients' basic needs are already met. They are looking for things to enhance their lives, make them feel better, prettier and sexier. Marketing to today's customers is a challenging proposition because you are no longer listing the specifications of products and services. Instead you are meeting people on an emotional level to break into their consumer awareness.

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by: Peter John Wilkinson

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