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Whether you

are starting up a new web site aimed at bloggers or

whether you are looking to make your existing blogging

site more distinctive, the key to building and

maintaining a site that will capture the interest and

attention of the blogging community is finding your

niche. If you can fill a unique need in a way that no

other web site does, you'll be able to build a lasting

readership among web surfers. Once you have

discovered a niche, you will still have a lot to do, but

finding your place in the blogosphere is the place to

begin.

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Every great blogging web site starts with a great idea,

and you can't build a successful site that will last

without one. There are many great sites aimed at

today's bloggers, and competition for the attention of

this growing demographic is fierce. To make your

blogging web site stand out from the pack, you will

need to offer something that no other site is currently

offering, or you will need to do the same thing that an

already popular site does but in a more impressive or

valuable way.

One way to discover an ideal model for your blogging

web site is to look at the sites that have successfully

captured a blogging audience already to determine if

you can appropriate some of their strategies to help

realize your vision. Of course, you will also need to add

a unique flair to your project in order to stand apart

from your competition. Many people agree that the web

sites that do the best in today's market are the sites that

have the most personality. The fiercely individual

surfers who are bloggers are a demographic that

responds especially strongly to personality, so consider

how you can give your site a unique and attractive

feeling by lending your own voice and sensibility to

your site's design and content.

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Once you have a great idea for your site, have

pinpointed a special niche that you are well equipped to

fill, and have infused the site with personality, the next

step is figuring out how to get the word out to bloggers.

In the long run, a great idea just isn't enough to propel

your blogging web site to success. You will need to

draft a smart and realistic marketing plan in order to

draw readers to your site. Once you hook a blogger,

your great content will keep them coming back, but it is

vital to get that first glance or your site won't have a

chance to shine.

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