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High-end Profit Thorns Road

"China is not short of culture, not missing technology

, also don't lack raw materials; however, Chinese silk spins but less culture, lack of history, lack of marketing, lack of original design more." This is many home textile entrepreneurs consensus.

As Chinese native high-end real silk textile brand silk road holding group limited company President LingLanFang when accepting a reporter to interview said, besides ideas and concepts: the core factors, Chinese purd silk spins the brand outside in culture mining, marketing skills and design originality of weak became now stop Chinese silk spins towards international, entering luxury ranks superpower. Silk spins as the necessaries of life, with unique, rare wait for a characteristic, entrepreneurs in management brand, should tackle and effective implementation. The real luxury brands, all is by national consumer recognition, has long vitality of the brand, and has a profound cultural connotation, elaborate design and manufacturing techniques, excellent talents of management and effective marketing model, we focused on the most advanced technology, most harmonious product aesthetics, and personalized and humanized design inspiration.

For a are global biggest luxury market of the country, China eagerly hope can have its own native luxury brands. Whether in national dignity or commercial interests speaking, people are looking forward to this desire to implement that sooner rather than later. Silk spins the next few years is one of the fastest growing consumption, native products as soon as possible high-end brand is founded more imminent. In business silk textile brand of how many entrepreneurs, it in good environment seize opportunities, developing the international market, promote the brand of international status, creates a native international silk spins the luxury brands, is worth pondering and discuss the issues.

"Chinese culture 5000 years of accumulation, no matter from which perspective, China had the produce luxury brands of cultural history precipitate; just luxury is in material life slowly nurtured, as British gentleman, is to rely on time slowly into the edification." China's home textile design center director XuHangJian when interviewed send out regrets.


Indeed, according to the current situation, whether the composite consumer competence or overall consumer consciousness, Chinese consumers are still in the luxury consumption not mature stage. This determines the luxury consumption environment still need a long time to build, consumption concept also need slowly to change and to cultivate. Nowadays, Chinese consumers worship European and American cultures phenomenon still serious, therefore the Chinese consumers in the option to buy products more interest in foreign brands.


"They for local high-end brand not agree reasons besides brand history short beyond, still include design, manufacturing technology, cultural connotation and service of insufficient. And, in fact, China's current many high-end brands, including silk textile brand inside, some aspects strength not inferior at foreign brands. China is just a lack an advanced brand construction and promotion system just." LingLanFang said.

China's home textile entrepreneurs need to use a long-term vision to treat brand shaping and development, brand foundation, in earnest solidify the design, manufacturing, marketing management, brand promotion, cultural construction and team construction increased capital and energy input.

Experts predict, from a historical perspective, manufacturing produce luxury brand the most likely. Because the highest state is manufacturing crafts, handicraft is difficult to copy of wealth. Bentley, Rolls-Royce, kadeya, brahman grams yabao, difuni brand, because need unique handicraft could become famous in the world, and China's most likely luxury brands of industry should in silk spins, manual textiles, home act the role ofing, ceramics, etc.

by: fox hats
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