High we uphold the light of our firms with right set of Reputation Monitoring!

"Reputation is only a candle, of wavering and uncertain flame

, and easily blown out, but it is the light by which the world looks for and finds merit".

Reputation Monitoring is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. The term arose from recognition of the importance that influencing how someone or something is perceived based on an internet search could have to a business. As the amount of user-generated content on the internet grew, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.

Common techniques include online PR activity through new content creation, involvement in social web sphere (through forums, blogs, social networking), promotion of existing positive content and building social profiles. More difficult, but nonetheless relevant techniques can include formal take-down requests to try and have negative content removed where possible.

The goal of all this is good public relations, as it can translate into increased sales, personal career advancement, or just general social acceptability. Being mentioned in social media can be a threat if there is criticism, but can also generate benefits if such criticisms are reversed. The material monitored can include both professional journalism and user-created content.

There are many advantages associated with reputation monitoring concept. The first most important is that it helps Improve customer satisfaction by gaining insights from consumers about what is good and bad about their products or services. Secondly it Increases perceptions of brand by creating opportunities to listen to and engage consumers. Besides it also helps us Gain insights about competitors and their customers' perceptions about their products and services.

Reputation Monitoring also help to maintain shareholder value by mitigating risk by having ears close to the ground where opinions about a business are being formed and propagated. With proper reputation monitoring idea you can engage in more effective public relations by understanding that the real influencers are. Gain understanding of the relationship between user generated content and traditional forms of online media, e.g. news, print, etc.Provide early warning systems for reactive and defensive PR.Besides it also help Reduce marketing spend by learning how to reach out to customers more cheaply thereby reducing internal costs by employing services which save time and effort, as well as money.

High we uphold the light of our firms with right set of Reputation Monitoring!

By: Alpesh Vader

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