Higher Education Marketing- The Power of Search Engines

Higher Education Marketing- The Power of Search Engines

As it comes to search engines, recent statistics show that over half of the population 14-30 spend their lives on search engines, and it is very interesting note as well that folks are going deeper and deeper into websites, because of search engines.

The key here is to create a "community" for your college/university by using relevant fresh content and keywords, much like i do with this blog :). Another important thing here is use analytics (such as Google) to find out where your prospective students are coming from, into your website.

If you use social media through search engines, track that as well, but remember only as a secondary means of marketing! One other important thing to remember here as well is to bolster links on your website, so they index high within these search engines, again fresh relevant content.

In regards to social media, it is key to get your college or university's name out to social media outlets. If you have a large enough staff, have them write articles relevant to higher education and reference your institution, use sites such as this one (articlesbase.com), which is my personal favorite, and ezine.com. Make to reference your institutions name and message multiple times! This exposure on social media will be picked up almost immediately by major search engines. This exposure will be key to marketing your institution this coming year and avoiding the fallout from any "summer melt".

Make search engines and SEO a priority, before your competition does!

God Bless you!

matt (marketmpb)

POST COMMENT

Cancun All Inclusive Vacation Packages -- Get The Real Deal How To Get Out Of A Car Lease Checklist when buying a used car Fordyce Spots Reliable Care JFK Airport Limo A Great Way to Vacation Best motor scooters Does Transferring Money Abroad Causes Concerns? Search Engine Traffic Secrets to Get More Targeted Visitors Good and Economical Car Rental Maui Four Fabulous Benefits of Using Audience Response System The Road Map to Success for the Solo Professional How Different Toys like Institution Toys and Motor Toys Help In The Overall Development of a Child Acne Scar Treatment - Ways to Eliminate Scars