Himfr.com Reports Television Will Welcome Brand Integration
"The enterprise will be broken appliances countryside" system
, survival. Famous personage, China electronic appliances, deputy secretary-general LiuRenBo chamber is introduced, and the mechanism of elimination by regulating the bid-winning enterprises, the production, the sales from two aspects to strengthen the countryside "the market" the home appliance to expand capacity for the ultimate aim of the rural market. In this process, the small home appliance brand market will shrink even as consumers should take out, "long term investment" mentality and countryside electrical appliances. Article/LiGuangYan reporters
After the next take out from 5% enterprises
It's the home appliance, new countryside examination and the bid-winning enterprises (hereinafter referred to as the regulations), from January 1st to countryside bid-winning enterprises ", "home appliance" survival ", the management work of evaluation of enterprise give 5% ranking of yellow warning, ranking 2nd row after the examination score below 5% and 60 points, cancel its bid. The regulations stipulated in the production enterprise, also, quality or safety grave accident, or various irregularities will be cancelled the qualification. All the products manufacturing enterprises since the date of the three months without production or 6 months without realizing the production enterprise, will lose the qualification.
Konka group HuangXinZhong general Marketing Department of multimedia, even in the market of product sales, not "once", not to mention those hopes with the countryside "play" home appliance, brand reputation, show "goes through the motions" enterprise "by enterprises, consumer sweep finally able to stay." He's such a view and get more people's identity. Appliance
He who does not advance loses ground small home appliance brand or delisting
According to the ministry data released by the display, skyworth, konka, changhong, TCL, haier products basic occupied 70% of color, and the rest of the countryside market share only small brand around 20% of the market share. In fact, "in countryside" at the beginning of the appliance of purpose to drive up the market development of small and medium-sized enterprises, but the desire of the actual situation and expect to have a certain distance. Consumers for different manufacturers with the action of the play a decisive fractions.
This LiuRenBo said, TV industry in China is already brand appliance market has quite high concentration, and "country" will be home appliance to a certain extent aggravate the speed of a brand integration, big brands market will be more big, small and medium-sized enterprises, the market will shrink until finally out.
Delisting manufacturers product post-sale service into the mystery
Manufacturers, but had to withdraw from the market products and after-sales service? The reporter understands in interview, in accordance with the measures, currently has more than 10 winning manufacturers with the conditions were eliminated. However, some manufacturers is not a product sales, if have already sold out the area, but the product post-sale service to guarantee.
Industry insiders think, partial manufacturer after winning all cannot seize the market, if the exit, these firms can spend the strength to responsible after-sale service. "In this issue comes before, relevant departments should clear vast countryside in rural markets." the home appliance after-sale However, there are also firms that can be expressed in the service of form, "subcontract" by big brands after-sales department to solve. However, the differences between different manufacturers, let this road will be very tough.
by: heiyou
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