Holistic Practitioners - How to Stand Out and Get Noticed
Holistic Practitioners - How to Stand Out and Get Noticed
Recently I surveyed a group of Practitioners asking what was their biggest challenge in gaining clients and several told me, "I lack confidence that clients/patients would choose me when there are other better/smarter/more skilled Practitioners out there."
While I do believe we need to be good at what we do (which comes from practice, which is why it's essential to learn marketing so you can have clients to work with) I also know that it's important to let your own uniqueness and personality shine to potential clients.
Your unique way of who you are with your clients/patients that magnetizes or draws clients to you. If you think there aren't enough clients to work with guess again! Did you know that people would prefer to work with you and not with your colleague?
Why is that?
You might be thinking a client chooses a Practitioner because they have been in Practice for years or has a certain title after their name. But the truth is folks gravitate and choose a Practitioner they can relate to, connect with and feel safe and comfortable around.
I want to suggest for you to give yourself permission to be unique while maintaining healthy boundaries. Here are some tips:
Share Your Magnetic Story
How did you come to do what you do? Your answer to this question is your "Magnetic Story." Often as your potential client hears or reads this explanation, they will begin to relate to you. Did you come to Nutrition after having allergies all your life? Did you know you wanted to help parents with their kids using Emotional Freedom Techniques because of your own children's challenges in school? Or were you cured from an illness by acupuncture and then went on to pursue this as your second profession?
I share exactly how to craft your Magnetic Story in the Success Circle and I recommend Practitioners to share this "Magnetic Story" when you give your free talks, teleclasses and on your website. You can place this information on your "Meet (your name)" or "Interview with (your name)" page on your website.
Show Your Interests
Have pictures of your family, your pets or doing a favorite hobby like gardening in your office. People connect through photos that show you 'outside' of the Practitioners role. If you use Social Media sites and micro sites, such as Twitter and Facebook, you can share some of your interests and likes. Of course, maintain professionalism and be selective with what you share. Remember social media is like an open party were people are observing what you are doing. No need to be fearful, just aware.
Be Yourself
Don't be afraid to be different. I have a client, a Integrative MD, who is known as the 'hugging doctor.' I'm known for being a big foodie and make references to food as I teach marketing to Holistic Practitioners.
One of my teachers from school, a Classical Homeopath who is also a Psychiatrist, donned his characteristic bow-tie when he saw patients. I noticed patients would lighten up as soon as they saw him wearing a-typical accessory for doctors. You can still be professional while sharing your uniqueness with your clients.
Maintain Professional Boundaries
Don't blur the Practitioner and client lines by making sessions a time to talk about yourself or becoming so relaxed that your role as leader is diminished. I recently referred a friend to a Practitioner (a therapist of twenty-plus years who uses EFT in her sessions) and to my dismay, my friend told me she stopped going after two sessions. I asked her why. She said the therapist kept bringing up her divorce and her ex-husband! Yuck!
While you are connecting and relating to your clients, always adhere to your policies and procedures. One mistake I see is Practitioners start feeling so comfortable with a client (and vice versa) that they will let their policies go, such as their cancellation policy or the requirement of having forms filled beforehand. Don't make this mistake! Always remember clients are primarily coming to be healed and to be heard, and keeping professional boundaries will facilitate that healing process.
Start to let your uniqueness come through while being the professional that you are. Your reputation as a stellar Practitioner will spread and your Practice grow.
(c) 2009 AnaMaria Herrera, EFT Practitioner, Classical Homeopath and Expert Marketer
AnaMaria Herrera, director of Practice Building Institute.com, is devoted to teaching Holistic Practitioners how to consistently attract clients, build a thriving practice and make more money doing what they love.
Through her workshops, coaching programs, and products, AnaMaria shows her participants and clients how to create an ideal practice
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