Holographic projections - a marketing revolution

Holographic projections - a marketing revolution

Everyone is talking about 3D. Hollywood is releasing blockbuster after blockbuster made using this technology. Shame about the glasses though. 3D televisions are set to hit the market soon, so it's no wonder we're all fascinated by holographic projection and the techniques behind it.

When you go to the cinema to be dazzled by the latest 3D action film or animated tale, what you are seeing is HD video and CGI animation that is being beamed on a special type of film using an HD projector. The film has been treated using chemicals. This is an expensive process. You probably realised this by the ticket price, but the results of this type of holographic projection are incredible.

Thanks to modern technology, pretty much any kind of image can be used in holographic displays. You could film someone doing pretty much anything giving a speech, performing a dance, even giving a corporate presentation and then project it back as a hologram. It's even possible to include special effects which are added in post production. This is very interesting from a marketing point of view. Add in logos or products to appear alongside the hologram of the speaker. If it all sounds a bit science fiction, it's not. Technology is advancing at a rapid rate.

The size of holographic displays can vary enormously. In a retail environment, you might want a small display for the shop window, or to appear next to the till. For this purpose, the smaller range of projection units will do just fine.

More ambitious displays are possible. All you need is a bigger stage and more projectors. There's no real limit to maximum size. Just let your imagination run wild. Best keep on eye on your budget though.

This type of technology looks to have a big future in marketing as well as cinema. We're likely to see more and more products and companies advertising in this way.

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