Home Appliance Chain To Become The Main Channel For Mobile Phone Sales
Dazhong
Nokia
About to enter into an exclusive strategic cooperation agreement
Recently, has been more focus on
Home Appliances
Sales of medium and large appliances, Nokia in September may be the sole underwriter of new aircraft. In
Mobile
Sit tight in the top spot in the Nokia sector, to September a new machine the only starter in the hands of large and medium demonstration of traditional phone channel is undergoing subtle changes.
As appliances retail chain occupies a strong position in the appliance store where to buy the first mobile phone sales or underwriting or
Digital
, More and more computer products. Mao Xiaojun, general manager of Dazhong Electronics said, medium and large plans and cell phone giant Nokia signed a strategic cooperation, the first sales release of Nokia's series of new products to promote. The two sides finalized in September before the special listed on this new machine, expected to become Golden Week best-selling single products.
"First off machine" generally refers to a retail merchant and the manufacturer agreed to make a new paragraph or more of the first appearance of the storefront sales, and other businesses even want to sell these products, have to wait some time before get the sources. The collaboration with Nokia, medium and large, the starting point is to provide an enabling platform for its new release, one is the dominant channel in Beijing, one upstream cell phone boss, strong cooperation the strong stronger. Nokia sources, in addition to the marketing strategies and promotional activities, large and medium and Nokia will jointly launch a series of the most secret programs to attract consumers.
Why the preference for large and medium
Nokia
Nokia Northern Region Head of Sales said, the reason why only select the first marketing new products with large and medium cooperation, careful discussion is actually Nokia's conclusions, medium and large electrical home appliance chain as the capital of leading companies in its coverage of 65 stores to occupy the mobile phone business has been a strong resource advantage (1747.701,7.17,0.41%), especially close to 40 stores within the City of Victoria, in the great influence of young consumers. Plus large and medium-depth cooperation with Nokia over the years achieved considerable sales. Home appliance chain has a market share and strong position to have been achieved for other businesses hold a candle to the point, a mobile phone the most important channel for overall sales, especially in mainstream phones.
Cooperation and greater power, may also in the upcoming Golden Week. For the home appliance chain position of absolute dominance of the Golden Week, Nokia naturally hope that their new platform by large and medium sized one shot, while the phone resist the chain of large and medium weapons, the most convincing, no doubt exclusive sales of new products first. Since both profitable and cooperative nature of a film that and. As for backing this new phone is not small, actually sell, probably depends on Golden Week sales.
Underwriting machine into the meat and potatoes channels
Insider said, "underwriting machine" is the channel resource machine or special machine, because the one-time purchase than a larger underwriting, so manufacturers can get more favorable prices, in the sales process to maximize profits. This is more cost effective mobile phone manufacturers, eliminating the need for certain advertising costs. And powerful access channels, eliminating the need for the middle of the distributors, direct Russia to consumers, distributors, very fast.
Dazhong Electronics Marketing Director said mining as "the first marketing machine," "underwriting machine", "Custom Machine" in a certain period is exclusive, therefore, the corresponding phone listing new exclusive short term, without which other businesses new products can be sold, so not only can reflect the "first sale" business strength, but also to further establish the brand, expand its influence, focus on the outbreak of the sales will bring in substantial revenue. In the Beijing market, both medium and large electrical store size, or market position are strong enough, it achieved the first sales for hot new sales is essential. Nokia mobile phone chain The courage to give up their traditional home appliance chain stores channel selection, and perhaps change will be an important signal pathway.
Home Appliance Chain To Become The Main Channel For Mobile Phone Sales
By: mumu
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