Home Appliance Chain To Speed Up The Expansion Of Mergers And Yusha Manufacturers From Marketing -

3 12, GOME, Yongle, Dazhong Electric to

3 12, GOME, Yongle, Dazhong Electric to

Home Appliances

Enterprises out of the first major single, centralized purchasing, underwriting, custom

Air conditioning

18,600,000,000 yuan. The scene to sign a Haier, Midea,

Changhong

,

TCL

, Panasonic and other 17 air conditioning plant, first-line brand will provide more than 50% of the popular models.

Joint order also to a large number of cost-effective custom manufacturer of special for the exclusive use of models, these machines will account for underwriting 35% of overall purchases.

Acquisition of Yongle, Dazhong Trust, shares triple, the States United States has become the dominant home appliance retail chain, more than 280 cities in China more than 1,200 stores. "Industry first" is often the target of everyone, the country is facing a dual US competition.

Recent years, the appliance manufacturers accelerate the pace of mergers and expansion. States had to deal with the United States

Suning

The same time, began fighting on two fronts. As early as 2004, Haier has exceeded 100 billion mark, a manufacturing giant fields; the U.S. continuous acquisition Hualing, Rongshida, Meiling, Little Swan;

Hisense

Will Kelon's fold; Changhong, Gree rapid growth performance of countries the United States ... ... the manufacturer had the game in the occupation of the initiative, but the uneven distribution of benefits which had already been disaffected. As the industry reshuffle speed, superior enterprises grow, countries need to re-adjust the U.S. relationship with the manufacturers.

Due to market industrial upgrading, new technology development, raw material prices, etc., the voice on the air conditioning prices increasing, while the air conditioning manufacturers overcapacity situation is more severe. Air China is expected to total output in 2008 will grow to 93 million units, the domestic demand for 28 million units.

The launching of large purchase orders, the country hopes the United States of scale supply chain optimization company, reduce the cost of intermediate links.

17 contract manufacturers in the country when the United States to adjust procurement mode support, and a collective commitment "to give priority to security in the country the United States, Yongle, Dazhong the first sales of new products."

GFK Asia Week Group Account Director Beijing Office: Air conditioning and other home appliances chain stores will become the mainstream of home appliance products distribution channels, such as home appliance chain Gome, regional integration, the upstream air conditioning and other appliance manufacturers will accelerate the integration.

"China's new era": States United States for every supplier, the mean huge sales of very attractive, but the bargain when it "cruel" it unbearable.

Competitiveness: China headquarters of the United States to purchase a customized manner, while Suning tend to sub-regional approach. 18 billion yuan through the large single, "The new U.S. Department of State," seeks to highlight the channel for voice.

by:gaga

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