Home Appliances Market Price Decrease Of 50% Decline In Sales Of 15%
Although preganglionic been
Home Appliances
Manufacturers have high hopes, but the National Day Golden Week "low open" opening a bit discouraged Querang appliance manufacturers.
This year's 11 golden weeks ago, many appliance stores are the "new open, reload, Dianqing" new way of appearance, eager to grab a golden week of soup. It was learned that almost all categories of foreign appliances are added to the fray and the intensity of its price war that can be used "magnificent" to describe. However, earlier this year launched the "promotion wars", October 1 as in previous years did not get the consumer's "fanatical pursuit."
Appliances: up to 50% decrease
"32-inch
LCD TV
Down 1,000 yuan, 42-inch model of a brand's individual maximum decrease of 50%, straight down about 8,000 yuan. "Wuhan
Suning
Vice President Wang Mingxiang said joint brand average reduction of 30%,
Flat Panel TV
Price war between domestic and foreign investment, led the way prices edge lower, the decline in the Golden Week this year reached the highest level.
It is understood that after the Golden Week and the price war is different, the market share of domestic brands has slipped in this year's "Golden Week" holidays, the first be the first to bring down prices, Skyworth
TV
The average fell more than 10%
Changhong
Celebrate 50 years by the variety of promotional models show, Konka and other domestic brands have also cut prices of Qi playing cards at an average price reduction of 30% strength pull off a price war, shopping Golden Week ... ...
Made 32-inch flat panel 2990 yuan, 5490 yuan made 42-inch LCD, a
Air conditioning
1390 yuan, two Guiji 3480 yuan, 998 yuan 4.5 kg washing machine ... ...
Refrigerator, washing machine market with "Golden Week" last year achieved sales of sprint. 3
Refrigerator
, Drum washing machines are placed in a conspicuous place, to become the main manufacturer promotions. General decline in the refrigerator up to 20%, while the original season of the washing machine has entered this year's sales are not ideal, manufacturers with "11" red volume, high-end products to almost 20% of the decline.
With the waning summer heat, under the counter facing the air-conditioning products is greatly reduced licensing, industrial air conditioning appliances for Shen told reporters following the light, "energy-saving air conditioning biggest drop has reached 25%, special machine fell as much as 35% 4-5 grade energy efficiency of air conditioning is in accordance with the manufacturers to supply and price of sale, "the highest single frequency Guiji straight down 3,000 yuan, while the normal models none other from 200 yuan to 500 yuan there.
Sales drop 15%
Golden Week, the major home appliance store is offering a discount, really, "dazzling", but the reporter yesterday visited the River City shopping mall, but found that in addition to part of the flagship store, the more deserted most of the other stores.
"This year's price war powerful than ever, but sales and unhappy," many manufacturers have admitted to reporters, on September 28 had earlier launched Golden Week Promotion campaign, but until yesterday afternoon, the two days But the sales people feel unhappy.
"And last year '11' compared to total sales flat, but up store sales fell by 15%." Wang Mingxiang explained that two days before the Golden Week from 11 sales of view, with this year's "51" quite, but not as good as last year's "11."
Followed news from several other major appliances stores Wuhan confirmed, showed the overall market downturn.
Declining demand or purchasing power is a problem? In response, industry analysts believe that this year's "Golden Week" appliance market not been detonated, there may be three reasons, one, perhaps the Mid-Autumn Festival with "11" intervals too close, have the potential early release of some consumer ; Second, this year's "11" ahead of long holiday break, causing some consumers are still holding off, look forward to the day October 1 will have a greater promotional efforts; but probably the most important factor, leading to the purchasing power of the economic environment decline in the real estate downturn, leading real estate closely related to sales of home appliance industry inevitably decline.
Home Appliances Market Price Decrease Of 50% Decline In Sales Of 15%
By: xt
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