Home Network Market Share Target 34 To Challenge The Traditional Marketing Yetai

Recently, the domestic home appliance transmitted from the first century portal announced

a new round of network expansion plans, will enter the Nanjing, Guangzhou, Xiamen and other coastal cities, to achieve national strategic layout in order to achieve and

States United States Suning Contend with the traditional purpose of home appliance chain.

Compared with GOME, Suning, and other traditional home appliance chain enterprises, as a new appliance sales channels, online shopping sales in this new way of being accepted by the majority of Internet users. According to statistics, China's net purchases in 2008 reached 120 million registered users, up 18.5%, and over 70% of online shoppers concentrated in the hinterlands of the region. Analysis of the advisory body that, following the big cities, the hinterlands of the region in 2009 to further China's online shopping market, the main driving force, which will ensure that in 2009 China's online shopping market continued to maintain high growth.

"Why the financial crisis, and there are so many multinational companies eager to China? Because of China's market is so huge, very large consumption of absolute demand, especially in China's rural market consumer appliances." Century Electric Web CEO Zhi-all pointed out that China's 34 markets,

White In Refrigerator , Washing machine Is a necessity,

Black TV and even a one enough, the rural is no exception.

Industry believes that purchasing power as home appliance business and mainstream providers to establish a comprehensive direct supply agreement, by concentrating on the big purchases and do not need "into the shop fees" and other expenses, home purchase power from sources and channels of business both lower costs and thus get more than traditional home appliance chain's price advantage. However, the industry also believes that home purchase enterprise grid expansion process in the country will face many problems, such as to establish efficient logistics systems, information systems, operations and so on to achieve national integration. With "

Bringing home appliances "And developing the rural market policy, the various power companies will share further enlarge and strengthen the common challenges facing the face to the logistics market in the 34

Service Standardized management and brand manufacturers to market high-quality in-depth technical service capabilities and many other practical problems.

Zhi-all that with the network, payment, logistics and other aspects of the conditions continue to mature, with the home network service providers to purchase business model, management model maturing and realizing more and more convenient online shopping, providing after-sales in place services, county-level areas across the country to build a large logistics and distribution network, is transmitted from domestic enterprises all common goal.

It is understood that domestic enterprises are transmitted from the main house through various means in the active strategic expansion. Electrical network only century on the national development plan carefully selected dealers nationwide in more than 500 newly recruited employees, and will continue to face social and Jobs together before.

by: vovo

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