Hope That China Will Become A Luxury The Last Safe Haven For

Bulgari CEO, said the world continue to promote the program in China shop

"The global financial crisis is really make us feel and slowing sales. I know this for sales of luxury goods is a 'hard times', we will be more conservative in spending money, which is no doubt that our investment will very cautious, but we will not change our sales strategy, we have not even changed its pricing strategy. We are optimistic about the Chinese market, and the Chinese market have very high expectations. We hope that China will become Bvlgari escape this' Financial crisis' last refuge. Therefore, in China, we continue to promote the shop plans. "Recently, Bulgari (BVLGARI) Global CEO Francis Scott Trapani Hotels in Beijing interview with this reporter when disclosed.

The legendary CEO wearing dark blue suit and red tie banner. Hand, wearing a black "Bulgari" watch. His hair was gray and every move is very calm, looked like a kindly old man. In the world's three major jewelry brands Cartier, Tiffany and Bulgari, the Bvlgari is the only one to maintain the family's top luxury brands operating independently. The 27-year-old became the Bulgari family, heirs of the legendary figure in the 20 years of CEO career, the influence of Bvlgari expanding sales were several times the speed of growth, will expand its field of products from jewelry to perfume, scarves, watches, leather goods and other accessories, and even "cross" to the hotel industry.

However, Bvlgari time in China relative to other luxury brands later. However, since 2003, Bvlgari enter the Chinese market, he found that China's fast growing economy and bring opportunities to the sales of luxury goods, "China's luxury consumers than we imagined and more, we turn in sales times to grow. To tie in with the sale of luxury goods in China, we are in addition to establishing Bvlgari watch outlet-stores, also entered the retail field, which makes our sales rose. "Francis told reporters Scott Trapani .

Francis Scott Trapani said the Bulgari Group in 2006 full year revenues of 1.0104 billion euros, but from last year, we feel the sales slowdown, but also felt the power of the financial crisis, in such circumstances , when people buy luxury goods will be more conservative. However, I am very optimistic about the potential of luxury goods in Mainland China is currently Bvlgari business in China covers jewelry, watches, accessories and fragrance business in the near future, Bvlgari Skin Care business unit will also be introduced the Chinese market. In the first-tier cities as well as second-tier cities to open new store plans are under way.

by: Frbiz

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