Hosted CRM Solutions from a Manager's Perspective by:James Wong
CRM, Customer Relationship Management is a method or process that is used to know
the customer's behavior and their needs and it helps in developing a stronger relation with them. This is only a definition of CRM;
it is also termed as a process in which information about the customers is saved together like their monthly sales, response of the public towards their product, market trends and marketing effectiveness. These assets are very useful in calculating the overall progress and future targets of the company. However CRM is commonly used in large companies where it is the requirement for the company to know the whereabouts of the company.
1. Hosted CRM use very less Resources
A hosted CRM uses very less resources as compared to the original software. In the case of web based CRM, all the resources can be used via internet, it means that hosted CRM software can serve more customers and it can help in generating business very easily. It is very effective to give best customer service; it really gives a boosting height to the company sales.
2. No software deployment is required
In traditional CRM solution, one needs to provide Server Software, Client PC software and all the servers and PCs with staff members to install software and hardware for the administrator. This is not the case with hosted CRM as it requires only a PC with high speed internet connectivity. It means that it really reduces workforce and helps in reducing pay roll bills who are working in different locations or different countries. It really affects in generating huge revenue for the companies.
3. Hosted CRM needs Less Equipment
The companies that does not use hosted CRM, needs a lot of unnecessary equipments like Oscilloscopes, Signal Generators, Network Analyzers, Power Meters, Frequency Counters, Spectrum Analyzers, Multimeters and Logic Analyzers. Definitely, like their names these all equipments are more complicated in operating as well as in storing the devices. All these equipments are very expensive but they are used only when needed.
Advantages of Hosted CRM
There is a lot of difference between installed software and hosted software, but the concept or motto of both the software is same, improving customer relations. Most of the companies are giving attention to CRM because they all want to track their customer record and their sales. It will give them an insight of improving their product as per the audience needs. The best part of CRM is that it remembers the important dates, information and sales graph very easily.
Hosted CRM is not very expensive so it is the best thing for the small scale companies, which do not have sufficient revenue but they really need CRM software in order to make their sales and leads. For some small companies CRM is necessary to increase the revenue as it helps in boosting efficiency of the company. Without hosted CRM, the small companies can run into a big problem as there are two main concerns for these companies - one is cost and second is time. Installed CRM is much more costly as compared to hosted CRM and most importantly, in case of installed CRM or on site software, they definitely need a professional to come and install software for them. Implementation of traditional CRM software involves months or years but implementing hosted CRM takes only initial set up, data migration, integration and configuration. While comparing the cost of software, the price of hosted CRM is actually a fraction from traditional CRM and most importantly it really reduces thetime taken in implementing. Traditional CRM involves months and years in implementation, but in case of hosted CRM the time reduces to few weeks.
Online Vendors
Hosted CRM software is used mostly in call centers, e-procurement, document management, Sales Force Automation, Enterprise Resource Planning and Supply Chain Management and in some e - commerce applications. Introduction of CRM really helps the organizations in boosting their sales and improving their customer relationship. There are several online vendors for the hosted CRM who provides paid as well as free CRM software. Administrators should check the terms and conditions of the online CRM software before buying it. Some small organization can develop own CRM on Intranet, but it needs a team of professional and highly skilled PHP developers.
About the author
James Wong is the co-founder and CEO of Avidian Technologies, makers of Prophet, The easiest CRM software for Outlook, HOSTED CRM SOFTWARE - Your Business Solution. For more information about Avidian, visit www.avidian.com
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