How A Pop Up Trade Show Display Can Help Your Presentation Get Noticed

When you're trying to stand out from the crowd at an exhibition

, staying under budget can be tough. You might not be able to compete with your neighbor's fancy custom design. Or maybe you have a custom booth of your own, but haven't been able to update it for your new product. Many businesses in this exact situation have found a pop up trade show display to be perfect for their needs. This type of exhibit can provide great eye catching visuals without overwhelming a tight marketing budget.

State-Of-The-Art Pop Up Trade Show Displays

Today's exhibits are more advanced than ever. Yet even among these advanced designs, the sleek lines tend to stand out. This type of booth is considered state of the art, with excellent construction and a modern appeal. A pop up trade show stand is built with fabric stretched across a metal frame. Pop up stands come in all shapes and sizes, but two of the most common types are those with imprinted fabric and those with hook and loop fabric. Pop up trade show displays where imprinted fabric is stretched across a frame create a very lightweight, portable booth. Pop up exhibits that make use of hook and loop fabric provide the ultimate flexibility: graphics can be updated or added in seconds.

Collage Style

The unique appearance of this exhibit lends itself to many different styles of presentation. One of the most commonly used is a collage style. There are many advantages to using collages on these trade show displays. First, because of the way many of them are structured, they have natural segments between different parts. Many designers find these natural divisions to be beneficial for a collage style design.

Of course, many designers have also chosen to take a completely different direction with a pop up. The key to a good design is ultimately to make it fit your business' needs. Don't settle on a collage simply because the exhibit lends itself that way; consider what's best for your brand and emphasize that.

Budget-Minded

When choosing how to revitalize an existing presentation, cost is usually a major concern. While some presentations can be reborn simply by an easy replacement of graphics or text, many custom trade show displays don't have that luxury. When a complete graphical and textual redesign would be prohibitively expensive, a pop up trade show display might not be.

Although they are impressively sleek, most pop ups are surprisingly inexpensive. They can be relatively simple to design and produce, and do not require as much material as some other types of exhibit. However, companies are advised to consider their long term goals before investing in a more expensive exhibit. Remember that some text and graphics are printed on fabric, and can be difficult to change without the assistance of a specialized company.

Eye Catching Drama That Builds Your Brand

Pop up trade show displays can be instrumental in drawing new attention to your old presentation. But they can also be a good standalone booth in more informal situations, or represent your company if your presence is required at two different events. If you seek an exhibit that will complement what you have while standing on its own, you should consider this option.

by: Chris Harmen

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