How A Wicker Furniture Manufacturer Serves Its Customers

It may seem like there is a disconnect between the manufacturer of wicker furniture and the consumer

. After all, there is sometimes a wholesaler, and seemingly always a retailer stuffed in between. And while these parts of the supply chain can be of extreme importance to a company that specializes in making wicker furniture, the most important component is and always will be the customer. There are many ways that a quality wicker furniture manufacturer serves its customers, many of which the customer isn't even aware of (unless something goes wrong, of course). If you are considering starting your own manufacturing business, then here are the customer centric things that you will have to get right in order to succeed.

Sourcing

Not every manufacturer places a great deal of importance on the sourcing process. Finding the best materials for use in the construction of a chair or furniture set is highly important if one is to produce a top of the line product that resonates with buyers. And while you may be looking in the right kinds of materials, you may not be paying enough attention to how the material is graded. In other words, you want the best of the best, and not just the preferred material. What kinds of materials should you be focusing on for the wicker sourcing process? Materials that are both strong and pliable. Most manufacturers prefer seagrass or banana peel for the woven artistry, while many use teak or rattan for the structural support. Whatever you use, it's important to get the next part right as well, and that is:

Crafting

It takes a lot of finely measured craftsmanship to get the wicker furniture creation process right. You need someone in charge of things, who really knows how to do it right. And once you have that person (or people) working at the top of their game, the quality control process becomes much easier. And it's important that you do have a process in place. Even the best make mistakes. Without holding your own product up to scrutiny, it's a crapshoot whether the same will hold up once customers purchase and put to use. The safest thing to do is to know the strengths and weaknesses of each piece, and to always be thinking about and working toward the strengthening of those weaknesses.

Pricing it right

While you may want to get top dollar out of your product - who doesn't? - you have to be mindful today of the nature of the marketplace. Competition is fierce among the quality competitors, and that doesn't even factor in the cheap manufacturers looking to score a quick dollar. You have to keep things profitable on one hand, but you have to be fair to your consumers in order to win them over.

by: Gen Wright

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