How Are the Retailers Gaining By adopting mCommerce Software?

How Are the Retailers Gaining By adopting mCommerce Software

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MCommerce software has empowered the online retailers to connect with the mobile customers. A research report has recently claimed that in the forthcoming few years, over 85% of new mobile handsets will have integrated applications for accessing mobile Web. That is the reason why most of the retailers are thinking of using mobile e-commerce platforms to reach out to a maximum target audience. Online retailers are eyeing the possibility of making a good business by attracting and engaging the customers using mobile devices for shopping and other business purposes. The main reasons behind the adoption of mobile e-commerce for retailing are developments in customer mobility and increase in expectations for personalized, digital access to retail products catalog. Through such software, the customers are able to compare the price and the features of the goods, get information regarding the availability of items or products, and demands of the markets and consumption needs. Such features of the mobile e-commerce software help a business to grow and proliferate.

According to Sahir Anand, Vice President and principal analyst, Retail and Banking, "The mobile channel is a necessary customer touch point that retailers will need to embrace as more customers turn to anytime anywhere shopping." Rapid development in technology and pervasiveness of smarter medium are considered as the reasons for the pressure driven adoption by the online retailers. Secondly, the retailers are looking for a shift in the traditional business management. They are also looking for a feasible solution to control their marketing expenditure and what is the better tool than the mobile commerce platform for cutting the marketing costs?

A data from the Aberdeen Group report stated that on an average, retailers are dedicating 41 percent of their annual marketing budget for digital channels like mobile phones. This is owing to the largest benefits of hiring these mediums for retail businesses. There are loads of things that the online retailers gain from adopting mobile commerce technologies. By providing retail-based information directly to the cell phones of the clients they are able to gain trustworthiness and loyalty of the customers. Implementing m-commerce strategies to the business goes a long way in strengthening the relationship between the customers and the retailers. Online buying also brings in more revenue as compared to the traditional methods of retailing. However, such a system helps the retailers to keep track of the financial issues.

Nowadays there are three major elements of the mobile retail experience for the retailers.

Firstly, it is the mobile web. It features online product catalog and product demo

Secondly, it is the targeting and delivery of coupons and tickets via mobile phones. It is a part of the customer loyalty programs.

The third thing that the online retailers are eyeing is specific mobile retail applications. With the help of this software, the customers are able to browse, compare, and order products.

So, you can understand that in actuality with the advent of mCommerce, the online retailers are gaining a lot. An ideal mobile e-commerce platform comprises standardized tools for product marketing, product catalog, and unique search, compare, and order experience. An example of suchlike mobile e-commerce platform is Cart2Mobile. With the help of such software, you will be able to enhance the experience of online marketing for your customers.

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