How Can Exposed Affiliate Links Hurt Your Marketing Efforts?

How Can Exposed Affiliate Links Hurt Your Marketing Efforts

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Despite the fact that affiliate marketing is a truly great way to make money online, many are starting to find that it seems as though the well has started to 'dry up' so to speak. To be entirely honest, the truth is that this isn't due to the fact that less people are buying online. Online sales are still rising, and seem set to continue to rise for the foreseeable future.

Instead, the problem is that most internet-goers have started to 'wise up' to affiliate marketing, and many actually tend to either avoid buying affiliate products, or opt to buy them without giving credit to the affiliate who is promoting them! Either way, this is damaging for your marketing efforts as it actually means that you'll be earning less and not cashing in on the bulk of your marketing efforts.

All things said and done, it boils down to a question of exposed affiliate links. Anyone and everyone who has shopped online and chanced upon affiliate products before will instantly recognize affiliate links when they see them. In many ways, these links tend to stand out, and look something like: http://affiliate.hoplink.clickbank.com or http://www.website.com/?hop=affiliate, and so on. Basically, they're easily distinguishable from the more 'standard' types of links out there, and so they can be spotted from a mile away.

Because these links are so easy to spot, the minute someone sees them they're bound to recognize the fact that it is an affiliate link. Many potential customers, upon recognizing an affiliate link, may actually be 'scared off'! Due to the fact that there are quite a lot of inferior and second class affiliate products out there, affiliate links have managed to develop a bad reputation of sorts - and this will invariably end up leading to the links themselves being avoided.

Of course, not everyone avoids affiliate links. Some people may choose to instead insert their own affiliate id into the link itself and thus earn a commission by selling to themselves. Doing this is highly inappropriate, but it effectively means that if you're paying $30 for a product and earning a $15 commission, you're actually only really paying $15! Now do you see why so many people actually end up doing this?

In both of the cases that we mentioned, the culprit would definitely have to be the exposed affiliate links. When affiliate links are exposed, they are bound to be subject to abuse and suspicion - that's the reality of affiliate marketing nowadays. Due to that, it makes sense to invest a little bit in some of the methods of 'link cloaking', so that you never, ever, end up having this problem again.

To do so may end up costing you, but you're still going to make up that cost and more by actually managing to prevent your affiliate links from being exposed!

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