How Can I Minimize Traffic Loss After A Domain Name Change?

No internet marketer can succeed without traffic

. Anybody who has been online for some time must have noticed that the backbone of every successful website is traffic. The traffic is the people that visit the site without which the site is useless. This is why we keep devising strategies and economical search engine optimization techniques we think will upgrade our traffic rate. Most times we face certain inevitable situations where we are required to change domain names. When faced with such situations, we tend to seek for ways of making these changes without causing much damage or incurring a high traffic loss. Thus, this is where we tend to be more creative, resourceful and economical with our decisions.

Change of domain names may have been avoided, but it could not, and that is why it only serves as the last resort for many reasons. Therefore there is need to bear the traffic loss that comes with such changes. This traffic loss is not supposed to prevent you from switching to a more favorable and suitable domain name for your business, the loss is temporary. For instance, you might have access to a domain name that is more suitable for the services you offer with your business or perhaps a domain that is more keyword and SEO friendly. These set of domains are known to help grow businesses with time, unlike the old domains that you are literally struggling with.

However, there are factors that you must consider before making such changes. Traffic is something that most internet marketers consider first. If you know that it is more convenient for you to build enough targeted traffic with your old domain name, then you should consider putting a permanent 301 redirect to your old domain. Configure the redirect to point to the new domain. This will help redirect traffic meant for the previous domain to the new one. It is also the best economical search engine optimization technique that should be implemented. Please do not use a temporary 302 redirect service for this action; you won't definitely get the ranking you have worked for.

You should also note that for search engines to completely redirect your traffic from the old domain to the new one, it will take some time. Therefore you have to be patient and continue with your work. This redirect service should be left for several months before checking on its effectiveness.

by: Scott P Gallagher

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