How Can Landscapers Use Email Marketing?

How Can Landscapers Use Email Marketing?

How Can Landscapers Use Email Marketing?

While email marketing software has helped thousands of large companies increase brand recognition, boost sales and encourage customer loyalty, smaller company owners, such as landscapers, can benefit from an easy-to-use, cost-effective software program as well. By implementing an email marketing strategy, landscapers and other small businesses can stay in constant contact with their customers without having to spend hours in the office. With email discounts, newsletters and coupons, landscapers are seeing an improvement in repeat business while also widening their target market and reaching new customers.

Email marketing software has pre-existing templates for discount emails, email coupons and email newsletters. With very little office time needed, landscapers can quickly and efficiently send out reminder notices or coupons for seasonal clean-up. Segmentation software allows owners to enter specific data about the clients that helps target their individual needs. For example, by categorizing which customers have gardens, pools, or other distinctive areas, you can customize emails to go out to targeted groups. This means that, this Spring, landscapers can quickly send out an email reminding all pool owners to get their pools ready for the summer by specifying that criteria and letting the software sort through the data. This allows company owners and employees to spend more of their valuable time where it is needed rather than sitting at a desk sorting through email addresses.

Another valuable tool for many small business owners is the email newsletter. Newsletters allow you to elaborate on products or services to clients without additional printing or advertising costs. With easy-to-use pre-made templates, a business owner can quickly personalize a newsletter and then save old newsletters on the website to possibly attract new clients. Landscapers can write about Winter clean-up, getting ready for Spring, Summer maintenance or Autumn planting. By illuminating the many services offered, current customers may want to expand their services while new customers may be looking for just the right landscaper to help with a new project.

Email marketing can help small and large businesses send out targeted messages that can produce astounding results. With email marketing software, you can spend less time on marketing your company and more time on landscaping.

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