How Can The Projector Market In 2009 A "disorder" Zile - Education Projectors, Panasonic -

mess! Market mess! Channels chaos! A random word Let the projector dealers made a worry

, too chaotic market system, so that for many people in the trade market prospects for this year's projection is very pessimistic mood, many professionals have said that 2009 will be a major reshuffle, the projector market.

Into 2009, the projected trends for the industry on a "disorder" is no better word to describe. A projector dealers said the market due to the macro environment and industry environment, many projector brands are the new adjustment strategy, some companies have changed agents, and some companies are standing still, waiting, and looked in. The dealer said the manufacturer did not clear their target market, combined with the original projection market system has not changed the situation of chaos, so now many business days from time projection channels better, "Chaos! Market mess! Channels chaos!" Can be said a "random" characters so that they worry his head.

Did the dealer revealed the projection market, a market the domestic situation, from the "Year of the Ox," after the Spring Festival, various information on the projector market is flying sky. First came

Matsushita Have chosen to work with many years of civil

Education Projectors General agent of the East Central Plains to break up joint Daheng technology, NEC is followed immediately after the selection dumped to pledge in hand ECS, rapid and the East Central Plains marriage. Then yes yes spread

Shenzhen Seattle company to acquire the global giants of traditional American InFocus projector, which the industry talking about. Is a more recent spread of the incident shocked the industry, some media reported, in a leading position in the domestic market, Toshiba projectors

Projector Will launch a domestic projector market, Toshiba projectors to know from a decade ago to enter the domestic market, and the Divine Land

Digital Close cooperation with the projector market has always been the absolute leadership of the brand. For this message, although currently there is no clear message confirmed their authenticity, but no smoke without fire, Toshiba projectors encounter great trouble in 2009 is definitely not fake.

First channel of the earth move, and then a giant projection acquired by domestic small rumors, simply choose the later introduction of domestic giant projection projector market. One of these events is more shocking than the one which is destined in 2009 the domestic market is a projection eventful years. Can be said that in 2009 a different economic environment, the situation in different industries makes the projector manufacturers will make a difference in the first time, select the channel to determine its mode of operation and product line throughout the year starting point for the introduction of strategic choice This is with the strategic adjustment of its brand has a significant relationship. However, both these brands change channels or adjust the brand strategy, which have greatly hurt the interests of dealers.

Said channel adjustment in the past, a simple adjustment to individual brands, not just a brand of choice this year, the channel adjustment, but the number of branded channels is to Qian Kun Da Nuo, such as NEC have chosen the East Central Plains, and Matsushita then change the Daheng, NEC agent before they hand the new ECS Kaijie Vivitek brand, the role of these channels, a large change, which makes the brand the original channel partners what should be done. For example, NEC in a short period of time less than three years, has chosen to replace the distributor even secondary, it is conceivable that more than two years, NEC projectors channel system is how instability. We all know that a stable channel system is to ensure that its projection in the domestic market, the success of the most important factor. Hitachi projectors in recent years made great achievements in the domestic market, is inseparable from the always hung together and close cooperation between science and technology. Large-scale adjustment of these channels, which greatly reduce the sub-agents on a brand loyalty, which is also the projection market is very bad.

Year, because the situation in the domestic market, relatively chaotic projection, new and old brands are Running out of Time, particularly in the current

Financial

Crisis particular context, the domestic market has become the most relied on the projector brand in the market. Then all the projector manufacturers employed every means in greater efforts to be a big change between channels in order to achieve their goals in the domestic market. However, the market system is too confusing, so let many people in the trade market prospects for this year's projection is very pessimistic mood, many professionals have said that 2009 will be a major reshuffle, the projector market.

by: gaga

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