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How Can Web Design Web Design Pricing?

Web design prices are always a contentious issue that Australian business owners

want to resolve when looking for website designers and web developers to build their website. Unfortunately there is no single guideline in determining web design pricing because every website will be comprised of different components and different developers charge in different ways. A website with the barest components will be cheaper than one powered by impressive graphics and powerful functionality including e-commerce web design.

For arguments sake I will focus on the basic aspects of website design and its costs. No figures will be mentioned since the article will focus on the guidelines that web design companies base their prices upon, to assist you to get a feeling for what you should pay for a new web design.

Scope of the Project

Depending upon the business needs, customer preferences, design expectations, level of strategic input and type of functionality the price will change. Further enhancements and features all add up and in addition to the initial web development you will need to consider domain names, server maintenance and the inclusion of a content management system.


Design Selection

A key aspect of determining the cost of a website is the level of website design, i.e. number of pages to be designed, the number of layouts being created, content, multimedia etc. Prices will also differ if modules such as gallery, blog or e-commerce website design are required.

The 'Experience Factor'

You will pay extra for web design if you are contracting a company with vast experience. Eg a company that has successful delivered sites for 'the top end of town' will likely charge a premium for your peace of mind, as compared to hiring a student straight out of design college for the same brief. Hiring freelance or professional website designers really matter especially if you are on a shoestring budget but the reality is that companies that have the experience, and an extensive web design portfolio, will generally deliver better results.

Constant Maintenance

One of the common mistakes that clients make when looking at web design pricing is that they don't think beyond having the website built. It may cost a little more initially, but having a site built by a company that offers reliable maintenance, technical support and a content management system will ensure that the website is cheaper to run in the long term.

Online Marketing

There is no point in having a website built if users don't find it. You need to consider search engine optimisation, local search, Google Maps optimisation, and Google AdWords management. These are vital components of online marketing that will help customers find your website. This will give you further opportunities to promote, and sell your products and services online as your customer base grows. In this way, online marketing tools will help you transform casual internet visitors into your valued customers.

Premium Services


If you really want your website designed to be 'pixel perfect', then you may have to pay extra for custom coding and premium designers. Other more expensive services like flexible content entry, 24/7 technical support, bigger web server space, faster connections, better patched severs and full domain name management will cost you more to start with, but will also mean you can rest assured that your website will work better in the long term.

Don't be fooled into thinking that a premium or custom website, developed by a professional web designer will be 'cheap'. A successful website is a vital business service and you need to understand what you are paying for. Having a successful and professional website design is more likely to happen if you use the best web design company and are willing to pay for a quality service.

The Web Showroom is a Sydney-based online marketing, website development and web design company, that has provided professionally designed and marketed websites for Australian businesses since 1999. It specialises in web design, website development, online marketing, search engine optimisation, Google AdWords, CMS, hosting and business emails.

by: MINU
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